Saudi Arabia’s Mobily, a network services provider has unveiled a series of agreements and partnerships across a wide range of technology fields such as Artificial Intelligence (AI), gaming, and digital infrastructure.
Mobily has announced new Memorandums of Understanding (MoUs) with Ericsson, Nokia, and Abunayyan Holding as well as government related entities such as the Royal Commission for Al-Ula Governorate.
Partnerships
The Royal Commission for Al-Ula Governorate and Mobily have signed a Memorandum of Understanding that seeks to promote digital transformation in the Al-Ula Governorate by building the digital infrastructure of the region through better communications, information technology and digital services that improve the user experience. This is part of the authority’s aim to raise the overall quality of services and life for residents and visitors to Al-Ula as in line with the Kingdom’s Vision 2030 goals.
Further, Mobily will provide advanced services in various areas such as cloud computing, cybersecurity and more. The partnership is part of Royal Commission for Al-Ula Governorate’s wider aims to enhance cooperation across other sectors to make Al-Ula the ideal destination for living, working and visiting as well as for the arts, heritage and culture.
Mobily Pay has entered into an agreement with Swedish telecommunications giant Ericsson to become the company’s technical support by providing ADM application development and management, which allows Mobily Pay to develop and launch new products and services to enhance the customers experience service for Mobily Pay. This in turn will increase the number of projects that can be delivered as well as execute solutions faster at a lower cost for Mobily Pay, the company said.
In a separate deal Mobily and Ericsson successfully deployed the Ericsson Artificial Intelligence (AI)-based network solution for predictive and automated network management to enable, enhanced and smart end-user experiences in Saudi Arabia. Enabled by the presence of big data, and ever-expanding and more accessible computing power, Artificial Intelligence (AI)-based network solution redefines the very nature of network operations, solving complex challenges and supporting today’s dynamic and multidimensional connectivity requirements.
Mobily and Huawei Technology Investment Saudi Arabia, signed an agreement which will enable the joint development for digital transformation towards the implementation of Intelligent 5G and Customer Experience Management. The agreement, aligned with the 2030 vision for Quality of Life and Digital Economy, will enhance the overall 5G user experience with a goal to increase Mobily user loyalty and reduce the time-to-market for 5G in Saudi Arabia.

Additionally, Mobily has signed a Memorandum of Understanding (MoU) with Abunayyan Holding that aimed at advancing the development of smart cities. The partnership will bring together the expertise and resources of both companies to create innovative solutions that improve the quality of life for urban residents.
With the rapid growth of cities, the demand for sustainable, efficient, and connected urban environments is increasing. This partnership will focus on developing cutting-edge technologies to tackle the challenges facing cities, including transportation, water, energy, waste management, and public safety. Omar Al-Rasheed, Chief Strategy and Digitalization Office of Mobily, said: “Our companies share a commitment to creating a better future for urban residents, and this partnership will allow us to accelerate our progress in this area.”
“The partnership with Mobily represents an important step forward in our mission to build smarter, more sustainable cities,” said Turki Al-Amri, CEO of Abunayyan Holding. “Together, we have the resources, expertise, and passion to create solutions that will have real impact on the lives of millions of people.”
Mobily will work with Nokia Solutions and Networks to develop a range of sustainability solutions. This includes fighting climate change where both companies work to reduce their own emissions and support other industries to reduce pollution and achieve a net zero future. In this partnership, both parties are exploring the role of connectivity in providing strategic business value while boosting positive social empowerment. In addition to cooperating to build a diverse and inclusive, digitally skilled future generation of workers.
Ali Jitawi, Head of Mobile Networks Saudi Arabia, Nokia, said: “Mobily and Nokia are always keen to achieving global ESG goals set by the United Nations. Being a pioneer in ESG solutions, Nokia is working hand in hand with Mobily to position its latest sustainability solutions in the framework of this MoU.”
Mobily and Lebara renewed their existing agreement, with a new validity till 2026, with an aim to benefit a win-win business opportunity. The agreement will also leverage Mobily’s Network, Wholesale expertise and ensure faster decision making for Lebara with a flexibility to target new segments, tackle competition and other uncertain market variables.