T-Series, Asia’s largest music label, publisher and India’s one of the largest film studio will now venture into producing web-series on OTT platforms.
The company will focus on creating content for all mediums which shall appeal to all sectors of the audience, with gripping shows across genres, all accessible at their fingertips.
“We at T-Series have always believed in the power of stories, be it through the music we make or the films we produce. Taking forward this very ideology, we are ecstatic to now foray into producing web-shows with powerhouse content makers such as Aanand L Rai, Anubhav Sinha, Nikhil Advani, Hansal Mehta, Sanjay Gupta, Bejoy Nambiar, Suparn S Varma (The Family Man), Mikhil Musale (Made In China), Soumendra Padhi (Jamtara) among several more stalwarts. Through this we aim at offering fresh, original and exclusive stories tailored for our viewers across the globe,” said Bhushan Kumar, Chairman & Managing Director, T-Series.
He further added that with this expansion, the company aims at creating ‘binge-worthy’ content that will cater to new audiences and will include tapping new markets. The company is looking forward to diversifying and becoming a creative hub for producing music, films and web shows.
With the recent budget announcement by the Financial Minister of India, there is great progress in the pipeline with the 5G spectrum expansion. It has been projected that Rural India will be connected via optic fibres by the year 2025 and this essentially means that the internet will be easily and cost-effectively available which surely is a great boost to the world of OTT and content creators all over. The OTT audience will expand exponentially.
There has been a constant rise in the demand for OTT content in India. According to PricewaterhouseCoopers, the Indian video streaming market is expected to grow at a CAGR of almost 22 per cent up to 2023, when it should be worth Rs. 11,977 crore. This is only a subset of the media and entertainment market that is expected to reach a whopping Rs. 4,51,405 crore, growing at 11.28 per cent.