Attention, detail, engagement, and seamless interaction- the four pillars of OTT media. OTT delivers a much bigger space and opportunity for brands and organisations with relevant contextual assignments. The experience is more compatible with the pioneering features of streaming content over the traditional content. The opportunities that they offer always revolve around the fact that they need to engage, customise or personalise content for a one-to-one interaction or conversation.
The COVID-19 pandemic has bought about a kind of ‘loyalty’ for these platforms. With an expected growth rate of 22-25% in the next decade, the Indian OTT industry will be at a worth of $13-15 billion! With over 40 streamers, the OTT sector is strongly led by digital enablers – affordable high-speed network connectivity, doubling smart devices and internet users, seamless digital transactions, and as a cherry on the top the work from home culture.
To deliver a seamless viewing experience, OTT players at a higher level rely on hassle-free compute, quick and massive data storage, and high-speed networks. With the increasing acceptance of content across digital platforms, as well as a growing segment of OTT consumption, the demand for data storage has grown multi-folds, perpetually giving rise to the 5G spectrum.
The impact of a changed new world is profound. The competition is heating up as India is expected to become one of the largest video-viewing audiences in the world. So, we at, W.Media, with this new age narrative, decided to do a round-the-clock discussion with thought leaders of both the worlds – OTT and data centres!
Join us at this Digital Event of OTT – Streaming Live And High On Data Centres where we discuss behind the scenes how the best of the best stories are stored and made available to you quite seamlessly!
Our Conference Agenda:
|01:55 PM||Opening Address By W.Media|
|02:00 PM||Panel Discussion
OTT Platforms Binging on Hyperscalers
The widespread socialising of content delivery and quality, has emerged as the most important component in attracting viewer attention. A lot of complex analysis and micro services go behind these seamless delivery of communications – which in today’s time can only be smoothly deployed in hyperscale data centres. Hyperscale data centres gives digital-centric businesses the freedom to grow quickly in new markets or instantly turn up services across a truly global footprint. These thought leaders of the OTT and the data centre sector get together and in-depth discuss why brands are opting to work together with hyperscalers for their content streaming – to deliver seamless rich content to the right viewers at the right time. Understand the latest trends and challenges faced during the current global situation and how to prepare for renewed challenges in a post-COVID19 world.
Venkatesh Ganesh, Deputy Editor, W.Media
Sandeep V Dandekar, Senior Director, NTT Global Data Centers and Cloud Infrastructure, India
Sourjya Mohanty, Chief Operating Officer, EPIC ON & Stream-Sense
|02:45 PM||Panel Discussion
Scaling IT Infrastructure For The OTT’s Long Haul In The Close-Run Media Race
Media companies require IT infrastructure and practices that can keep up with quickly changing priorities and manage massive amounts of data creation and consumption. Robust IT infrastructure can be the way to both greater quality and distribution for OTT services looking to gain sustainable competitive advantage. These variables, while less appealing than content, give the experience users want whereas the businesses seek more predictable cost models around content production, moving toward Opex-based approaches. In the wake OTT platforms and content creators demanding for a low entry barriers for faster adoption of services, data centres can deliver Opex-based services guaranteeing low network latency and a agile IT infrastructure. This thought leadership session will take you through building a robust and scalable IT infrastructure and generating user interest and long-term subscribers for the OTT media.
Manoj Ajgaonkar, Director, Cyber, Grant Thornton Bharat LLP
Vimal Kumar, VP Technology & Product, Arré (U Digital Content Pvt Ltd)
Shadab Siddiqui, VP Infosec,Hotstar
|03:30 PM||Closing Remarks by W.Media|