A data center overhaul has been completed at Broadcast Audience Research Council (BARC) India’s data center by migrating to Yotta NM1, India’s only Tier IV data center to be awarded the Gold Tier Certification of Operational Sustainability by Uptime Institute.
As the world’s largest and most diverse TV measurement system, BARC India covers approximately 215,055 individuals in 50,000 households throughout 522+ districts covering over 622+ towns and 1500+ villages throughout India, which is sufficient to accurately represent the Indian TV viewing market as a whole.
BARC India’s operations are critically dependent on a robust technology core and the future readiness of its infrastructure. Given this, BARC India decided proactively to revamp its digital infrastructure and realign its data center capabilities and preparedness for the future with an eye on scalability and high uptime. The organization is constantly undertaking steps towards always providing the best to its stakeholders and the ever-growing ecosystem.
According to Mahendra K Upadhyay, CIO, of BARC India,
“Owing to the nature of our business, an always-available and high-performance infrastructure backbone is uncompromisable. But our existing legacy setup impacted infrastructure and network performance readiness. Additionally, a major proportion of the IT equipment needed timely updation, which pushed us to migrate our entire infrastructure to a data center facility that checked all the boxes of our criteria. After a rigorous evaluation of various service providers, only Yotta NM1, with its world-class quality that has been validated by the data center industry’s topmost certification, was best positioned to help us address not just our present needs, but also become resilient for the future.”
Sunil Gupta, Co-founder & CEO, of Yotta Infrastructure, said:
“End-consumer trends and factors are among the foremost decision drivers of digital transformation. More organisations are phasing out IT infrastructure that hampers business growth and service delivery. Being the trusted partner of choice for enterprises – from stem to stern – Yotta is propelling digital excellence for businesses, and BARC India’s journey is a testimony to this. Continuing our commitment to help organisations excel, we are cementing our role as an end-to-end digital transformation enabler with our customer success stories.”
In conjunction with Yotta, BARC India devised and executed a detailed project plan for the migration, including professional IT services for creating an optimised network architecture. As a precaution, the team built a parallel setup to ensure that business as usual is maintained during the migration. Using Yotta’s certified team, the entire lift-and-shift migration was completed in a single day.
