stc Group, a leading digital enabler in Saudi Arabia has announced a partnership with Lucid Group to provide direct-to-consumer connectivity services for Lucid customers in the Kingdom.
With this collaboration, the companies will deliver strong connectivity that enables in-car infotainment and over-the-air functionality to enhance the driving experience for Lucid customers, it said in a statement. The partnership with Lucid allows stc to simplify the delivery and management of advanced over-the-air (OTA) in-car services and provides a foundation for innovating and meeting the changing needs of customers as new services evolve.

This new connectivity service will enable Lucid customers in KSA to enjoy enhanced vehicle performance and functionality, including continuous improvements to vehicle control and infotainment systems via OTA updates, remote vehicle diagnostics, controls, and serviceability, music streaming through in-vehicle apps, and navigation. Saud Alsheraihi, VP of Business Products & Solutions at stc Group said:
“This partnership allows us to continue to push the boundaries of innovation and provide the highest quality products and services to our customers.”
Faisal Sultan, Vice President and Managing Director, Middle East, Lucid said that through the collaboration with stc Group, Lucid aims to create a seamless connectivity experience to make Lucid vehicles more enjoyable, advanced, and convenient for its customers.
This partnership with Lucid further strengthens stc’s commitment to providing cutting-edge technology solutions and driving digital transformation both nationally and regionally.
Recently stc established Center3, wherein its assets such as data centers, undersea cables, global points of presence, and internet exchange points, will be controlled by Center 3.