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South Asia News

Union Bank of India launches its super app Union Nxt to accelerate Digital Banking

Image credit: Kalinga TV

Union Bank of India has launched its super app, Union Nxt which focuses on providing pre-approved personal loans, pensioner loans, Mudra loans, MSME loan auto-renewal services, and farmer loans auto-renewal services to customers.

The bank is planning to invest nearly Rs 1,000 crore in building and upgrading its digital technology in the present fiscal, as per the bank’s management. It has tied up with over a dozen fintech to upgrade its digital offerings, a Moneycontrol report added.

“#UnionBankOfIndia held its maiden Digital Conclave today! An exciting event that launched multiple digital products along with a Super App called NXT! This is a big step into being future-ready as a Digital Bank,” the bank said in a LinkedIn post.

“Large part of this investment will go into building a digital architecture which will be open and modular. On top of this, we will be building a digital lending platform so some part of this investment will go there, and simultaneously our mobile platform will also get updated and another part will be the data analytics,” said Nilesh Ranjan, Executive Director, Union Bank of India.

The report further added that the bank is also likely to announce a slew of new digital projects going ahead and some of these include digital enablement of insurance, mutual fund, warehouse financing, GST cash-flow based lending, Tarun & Kishore Mudra loans, co-lending and pool buy-out, and providing housing loan and education loan online.

“The overall objective is to have 50 per cent of the business originations coming from digital channels by 2025, we are already seeing early trends…today as I speak almost 15 per cent of fixed deposit accounts are getting open through a mobile channel and that is happening without any kind of reaching out effort to customer,” Ranjan said.

He further added that traditionally, the bank was onboarding, on average, 6,000 to 7,000 new customers on its mobile app; however, today the lender is adding more than 20,000 customers every day.

“The bank presently has 1.65 crore customers on its mobile app and aims to take the count to 2 crore this year,” said Rajkiran Rai G, Union Bank MD & CEO.

When asked about what safeguards were in place to ensure data protection, Ranjan said “while the bank partners with fintech, all data that gets generated is stored with the bank’s servers and not the outsourced entity.”

Publish on W.Media
  • April 8, 2022
Author Info - W.Media
Anuradha Nagar
Anuradha Nagar
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