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South Asia News

RP tech India announces partnership with Belden

Rajesh Goenka, Director, Sales & Marketing, RP tech India.

RP tech India has announced a partnership with Belden this partnership aims at strengthening RP tech’s existing networking brand portfolio and offer Belden a vast reach and coverage to tap market opportunities in the networking industry in India.

Headquartered in St. Louis, USA, Belden is a global leader which connects & protects organisations worldwide with the industry’s most complete suite of end-to-end networking solutions. The company delivers a comprehensive product portfolio designed to meet the mission-critical network infrastructure needs of industrial and enterprise markets.

According to the latest report of IDC, India’s networking market, which includes Ethernet Switch, Routers, and WLAN segments, witnessed a reasonable 14.1 per cent year-over-year (YoY) growth in terms of vendor revenues during 2Q21 (April – June). The switching business had a strong 20.9 per cent YoY, while the router market expanded by 18.6 per cent YoY. The WLAN segment declined marginally by 7.0 per cent YoY; enterprise-class wireless recovered at 11.5 per cent growth YoY. The demand for remote working and distance learning was the main contributor to this growth.

Almost 40 per cent of networking solutions in the market are supplied and serviced by RP tech. The company offers value to partners such as stock availability, price support and solution designing. The company has a vast distribution infrastructure of 50 branches and service centres and reaches 750+ cities/towns. RP tech is currently doing direct billing of all its networking brands in 300 districts pan India, a CRN India report added.

RP tech will position Belden’s product portfolio to Industrial and Enterprise markets through its robust channel ecosystem of solution providers and project partners. The company will focus on power, transport, telecom, data centres, energy business verticals and smart cities, safe cities projects to pitch Belden’s solutions.

Rajesh Goenka, Director, Sales & Marketing, RP tech India said, “Belden is a great addition to our networking brands portfolio. We can now offer best-in-class networking solutions that address modern business needs to our customers.”

“We are excited to on-board RP tech as one of our partners to address the networking market in India. With this partnership, we will get an edge in terms of reach, speed and efficiency. RP tech has one of the largest distribution infrastructures that will help us to tap unexplored markets. We expect to have deeper engagement with the RP tech team,” said Santosh Kalmath, Senior Director, Sales, Belden India.

The report further added that RP tech currently has nine networking brands in its portfolio that are majorly into active solutions. With Belden, the company will focus on the passive networking solutions business. RP tech will focus on lead generation for project businesses such as highways, smart/safe cities and other areas through its solution partners. The company will empower networking partners through product training, webinars and one-on-one engagement.

“We are educating our existing partners on Belden solutions so that they can start positioning the brand in the market. We are also tapping new partners through marketing research. Along with that, we are focusing on various enterprise projects in the government and private sectors. We aim to create a conducive market for Belden”, Goenka added.

Publish on W.Media
  • December 15, 2021
Author Info - W.Media
Anuradha Nagar
Anuradha Nagar
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