Kotak Mahindra Bank Ltd (KMBL) has announced that it has partnered with Ezetap to provide integrated Point of Sale (PoS) solutions across 4,000 locations in India.
The initiative will further strengthen the Bank’s presence in the digital payments market space. Through this association, Ezetap’s integrated and customised Point of Sale (PoS) solutions will benefit scores of KMBL’s merchants in retail business spread across the country.
It will give retail customers a way to pay through cards and digital modes across all touchpoints in the purchase journey whether at the counter in-store or paying on delivery. The enterprise and government customers of KMBL will enjoy all the benefits of Ezetap’s deep-tech integration and customised solutions, the bank said.
PoS machines or Point of Sale device is an electronic devices used by retail merchants like grocery or apparel stores or pharmacies or any other category of retail business to collect payments against the goods and services rendered through non-cash modes like debit and credit cards, QR or even SMS to customers to pay using a link.
“At a time when the digital payments market is growing at a scorching pace in the backdrop of the pandemic, our association with Ezetap will benefit the customers and merchants using our PoS products. With customers mostly preferring to pay through card or digitally through their apps over cash at shops and retail enterprises for buying products, Ezetap’s integrated solution will enable our merchants to avail various value-added services through our PoS product,” said Thakur Bhaskar, Senior Executive Vice President & Head – Liability Products and Merchant Acquiring, Kotak Mahindra Bank.
The bank further added that this partnership will enable KMBL to scale up its PoS product base across merchant segments, including retail enterprises and government customers, which service lakhs of customers on a daily basis.
“Payments are critical to every business and there is a strong need for a flexible platform with built-in value-added features that address operational and cost requirements of various merchant segments. The consolidated and enhanced solution that Ezetap provides really works towards equipping merchants with all the tools they need to grow their business. With training and support also being built into the app itself, it’s a seamless solution that Kotak Mahindra’s customers can now avail,” said Byas Nambisan, Chief Executive Officer, Ezetap.