MM Agrawal Group (MMG), the company which is responsible for running McDonald’s in North and East is set to launch its mega Omni-channel tech platform, Moonshot.
MMG was founded in 1964, is one of India’s leading and trusted conglomerates with expertise in sectors such as food & beverages, hospitality, education, oil & gas, and many more.
The soon-to-be-launched platform, “Moonshot” will bring together the best-in-class technology & digital team to work closely together with an excellent distribution & marketing team. MMG is one of the biggest bottlers for Coca Cola and responsible for running McDonald’s in North and East, MMG is one of the most sought-after brands in the country, with expertise in PAN-India distribution, marketing, and sourcing across all channels (offline, retail and online), the company said.
MMG is now primed to leverage its strengths to empower a wide spectrum of brands, SMBs, and individual entrepreneurs operating in the competitive Indian consumption ecosystem. In its first phase, Moonshot will provide an omni-channel distribution platform to brands in the Food & Beverages, Personal Care & Homecare space giving them access to touchpoints in General trade, Modern trade, and E-commerce covering all aspects of B2C, B2B, D2C, and exponentially growing online marketplaces. In the next stage, Moonshot will make equity investments (both minority and majority) in emerging and promising brands, thus creating a house of brands under one roof.
“India is a land of innovation and opportunities. Whether it is an international brand planning market entry or an emerging business expanding its reach to the market, everyone is looking to scale up their business. Moonshot, backed by MMG’s strong legacy of more than 50 years, combined with deep domain knowledge and a winning team will prove to be a winning formula for ambitious brands seeking to create successful operations. Moonshot is an industry-first omni-channel platform that will act as a trusted aid to these brands and enable them to soar through the Indian consumer landscape effortlessly. With this web and app-enabled platform our intent is to scale up local and new age brands/ products and give them an opportunity to truly take their products to the Moon,” said Anant Agarwal, Promoter Director, MM Agrawal Group (MMG).