HDFC Ltd., one of India’s largest housing finance company has collaborated with Accenture to digitally transform its lending business.
The collaboration is powered by cloud-native applications, machine learning, automation and advanced analytics, which will revamp HDFC’s customer experience and business processes to provide greater operational agility and efficiency, and drive business growth, the company said.
“HDFC has a rich legacy of customer-centric innovation, and we have always looked to technology as a way of getting closer to our customers. The ongoing market disruption in the mortgage industry calls for a focused commitment to digital-led reinvention of customer experiences, which we believe will be pivotal to driving future growth,” said Renu Sud Karnad, Managing Director, HDFC Ltd.
The transformation exercise is aimed at making HDFC Ltd.’s lending lifecycle paperless and nimble. A key element of the programme is a cloud-native lending platform with digital workflows for every step of the customer journey including application, loan processing, credit underwriting and decisioning, disbursement and loan servicing.
It leverages a machine learning-based decision engine aimed at improving risk mitigation and driving agility by standardising the credit underwriting process.
User-friendly mobile application
The platform includes a user-friendly mobile application and a web-based portal for customers. Developed using human-centric design principles, the intuitive mobile application and web portal will enable digital-native experiences and significantly reduce the time taken for customers on boarding.
They will also offer customers real-time visibility into their home loan application status and other related service requests anytime, anywhere.
In addition, a mobile application with a specially designed, gamified user experience will help HDFC’s large sales field force and channel partners track business leads and service customers in real-time.
“We believe that embracing leading-edge technologies to develop user-centric systems and a robust technology backbone is an essential element of our transformation journey. A data-driven organisational culture and digitally-enabled workplace experiences that empower our people are equally important. At HDFC, we prioritise customer-focused innovation, and our collaboration with Accenture is helping us build a future-proof business model,” said Abhijit Singh, Chief Information and Technology Officer, HDFC Ltd.
“We are excited to be a key partner to HDFC Ltd. in their next frontier of customer-centric innovation digitalising their lending process from beginning to end. By taking a cloud-first approach, HDFC will be able to leverage the power of digital innovations and embed AI-driven insights throughout their lending lifecycle. The platform will also serve as a template for additional, new customer services and capabilities, all made possible by a cloud-based digital core, which is essential for enterprise reinvention,” said Sonali Kulkarni, who leads financial services in India for Accenture.