Total Experience Management (TXM) software provider Alida will launch a Data Centre in Sydney in the winter of 2022.
This expansion will allow for enhanced data services and provides the opportunity to serve more customers operating in the Oceanic region, Alida said in a statement. Riaz Raihan, President of Products and Engineering, Alida said:
“We made the decision to launch this service expansion after carefully listening to our customers and taking action on their desired data needs. We look forward to offering our customers in Australia and New Zealand a local CX solution that yields high performing and reliable data collection services.
Meeting customer’s needs
The new Sydney data centre will more efficiently meet the needs of Alida’s customers in Australia and New Zealand and enable an increase in data performance and speed in these regions. While supporting state and federal agencies with their data collection, this Data Centre will also aid global organisations operating or looking to expand within the Oceanic region.
Having locally available data will enhance the data collection process and efficiently meet clients’ regional compliance requirements. Customer centricity lives at the heart of Alida’s business priorities and is the driving force behind this new Data Centre, stated Raihan. Alida counts companies such as HBOMax, Adobe, Red Bull, and J.Crew as its customers.
Alida has expanded its services in Asia Pacific by partnering with 14 organisations through the (Alida) Partner Network to support our clients in delivering customer, product, employee, and brand experiences.
“Alida’s expansion in Australia will enable our clients to build better engaged and online communities for ongoing customer feedback,” said Steven Medeiros, SVP & General Manager, APAC at Alida. “Working together with our local partners, we are in a great position to help organisations across Asia Pacific to improve their customer experience, accelerate innovation, increase revenue, and mitigate decision risk.”