Health-tech startup HealthPlix plans to grow five-fold by expanding its doctor base in existing geographies, add new towns, medicine specialties, bolster its team and product portfolio.

HealthPlix enables doctors to speed-up their practices, maintain patient records, offer remote consults and improve patient outcomes. This initiative comes in the backdrop of HealthPlix raising $13.5 million in series B funding led by Lightspeed, with participation from JSW and existing investors Kalaari and Chiratae. Today, there are strong tailwinds in healthcare. COVID-19 has taken patients online and to Whatsapp; the Indian government has legalized tele-consultations and the National Health Stack and Ayushman Bharat are laying down UPI-like infrastructure for hospitals and insurance to go digital.

However, despite these tailwinds, startup innovation to date has been limited to areas such as appointment management, drug delivery, and so on – primarily focused on patients or health administrators. What these innovations have missed is the core of healthcare delivery itself – the doctors, according to industry watchers.

HealthPlix, co-founded by Raghuraj Sunder Raju, Sandeep Gudibanda, and Prasad Basavaraj, HealthPlix has played a key role in doctor-patient interactions, akin to Salesforce for CRM, Workday for human capital management, or Marketo for marketing.

Over $1.1 billion of prescription and diagnostic spending originates on HealthPlix annually. Growing at 10 per cent every month, HealthPlix has become the core platform that allows doctors to interact with patients, hospitals, diagnostic laboratories, pharmaceutical/equipment manufacturers, and insurers seamlessly.

Vaibhav Agrawal, Partner at Lightspeed, and a former physician added: “What sets HealthPlix apart is its doctor-first B2B approach. Doctors are the most influential decision-makers in healthcare. We believe whichever platform wins their trust will have the sole right to orchestrate the entire $88 billion of healthcare spending. The impact is very clear — improved health outcomes for patients, better practices for doctors, 10x better insights for pharma and med device companies, and superior underwriting capability for insurers.”

Raghuraj Sunder Raju, Co-Founder & MD of HealthPlix mentioned “Covid-19 taught the world that healthcare management and economic growth go hand-in-hand. Making digital health as ubiquitous as e-commerce/fin-tech is the winning leap needed in healthcare delivery. The vision of “Healthy India” hinges on the success of digital health. HealthPlix pioneered healthcare digitisation with its truly usable SaaS based EMR software for the doctors in India. The new fundraise will help cross the digitisation chasm by taking our solutions to every doctor in the country”.

Sandeep Gudibanda, serial entrepreneur and CEO of HealthPlix shared, “Doctors are at the core of healthcare delivery, and at the core of a doctor’s day is his interaction with the patient. These few minutes matter most. It is in this precious interaction that health decisions get made, diagnostic tests get prescribed, pharmaceutical brands get chosen, surgical procedures get planned, and hospital referrals get made. This interaction is the moment of truth, where $88 billion of annual healthcare spend is decided. And in this moment of truth, the ONLY solution that doctors turn to for assistance is HealthPlix.”

HealthPlix today serves more than 12 million unique patients – including 10 per cent of all diabetic and cardiac patients in India! – supporting 60,000+ consultations daily across 15+ specialities. Around 10 per cent of India’s top oncologists, 25 per cent of India’s cardiologists and 75 per cent of India’s top endocrinologists & diabetologists use HealthPlix for more than 4 hours everyday.