Vultr, a fast-growing independent cloud infrastructure provider has launched its cloud data centre location in Melbourne, an initiative which will aid in the growth and digital transformation across the region.
“This marks our second location on the continent and our 23rd global data centre location. Hard to believe it’s been nearly eight years since we launched in Sydney,” the company said in post.
Since that time, Vultr has emerged as the go-to independent cloud platform for developers looking to minimize latency for the more than 25 million residents of the land down under. J.J. Kardwell, chief executive of Constant, the creator of Vultr, said:
Our cloud data centre launch in Melbourne embodies our strategy of supporting innovative cities with high demand for cloud and edge computing and a large community of skilled developers. This strategy brings significantly decreased latency to end users by placing computing power closer to them.
Strengthening Oz presence
According to a Gartner forecast, enterprise spend on public cloud services would grow to AUD $10.6bn in 2021 with expenditure on infrastructure as a service increasing by 38.5 per cent. While many Vultr customers have been delighted by our investment in Australia, we’ve heard from some that they’d like us to have an even more significant presence on the continent, it said.
Leigh Spiegel, CTO of racehorse auction house Magic Millions said:
Magic Millions sells thoroughbred race horses largely via online auctions, and we rely on Vultr to power our video and web servers. We’ve found Vultr’s performance to be excellent, and we’ve also appreciated that the platform has allowed us to keep costs fairly low for some very network-intensive use cases. We’re thrilled that, with its Melbourne launch, Vultr is further enhancing its presence in our home country of Australia.
With the launch in Melbourne, Vultr customers can now provision Cloud Compute instances. “Vultr’s streamlined interface of essential infrastructure services give developers the foundation to do anything they need, with the ability to deploy an instance in less than 60 seconds. Businesses looking to discuss larger cloud migrations are eligible for a free consultation with a solutions engineering expert,” said Kardwell.
Vultr is also encouraging managed service providers and resellers within Australia to join the Vultr Partner Program, which has already attracted more than 500 managed service providers (MSPs), resellers, and technology innovators who are frustrated by the limited margins, high prices, and restrictive programs of the Big Tech cloud providers, according to industry sources.
According to the company, with the new Vultr Partner Program partners can earn industry-best margins on cloud compute and cloud storage, while building profitable value-added services and managed services on top of Vultr’s platform. Vultr partners receive: high margins, channel-friendly packaging (including annual SKUs), lower prices commonly 50 per cent that of the Big Tech clouds, and enterprise features (such as VPC and direct connect).
One of the challenges faced by enterprises globally is the comparatively high cost of Big Tech clouds and their complex pricing mechanisms. Vultr aims to rectify that and is of the view that it has developed a disruptive business model which provides fair, accessible pricing with no surprises.
“Vultr’s infrastructure cloud services offer better price performance than the large alternatives. Also, in comparison to the complex pricing structures of other big independent cloud providers, Vultr’s pricing is easy to understand, with no hidden fees,” the company said.
Vultr has experienced global success with this alternative pricing model, and now operates data centers in 23 countries including Spain, Poland, India and Japan.
