The automotive industry is transforming with cars evolving into data centers on wheels. The fusion of technology and digitization has transformed the automotive customer experience. Driven by software, the vehicle of tomorrow will have much lesser moving components and require totally different experiences regarding usage, servicing, and repair. Customers are increasingly seeking personalized and connected experiences. They expect seamless integration of digital technologies into their vehicles. Buying decision journeys have become truly omnichannel. Growing demand for sustainable and eco-friendly transportation solutions is growing, leading to increased interest in electric vehicles (EVs) and alternative mobility models. Further, the rise of electric vehicles globally, and the evident potential in India are reshaping the automotive landscape.
Autonomous driving technology is also advancing rapidly, with basic self-driving features becoming more common. This shift towards electric vehicles, coupled with geopolitical changes also beget reimagining the entire supply chain for the Indian auto industry. Moreover, a growing emphasis on sustainability and ethical sourcing has prompted companies to focus on responsible supply chain practices, circular economy initiatives, and reducing environmental impact.
Data and digital innovation drive the development of advanced features and technologies within our vehicles. This encompasses assisted driving features like ADAS (advanced driver-assistance systems), connected car services, intelligent safety systems, and improved energy efficiency.