Tencent Cloud, a cloud computing service provided by Tencent, has announced its support for Smash., a Japanese live streaming platform, in order to make the live streaming function of smash.LIVE available. In terms of its extensive audio and video options, the new feature guarantees unmatched and seamless interaction.
Within two years of its debut, Smash., run by Showroom, has surpassed 2.3 million downloads. It has also swiftly grown its user base while releasing original compositions by numerous boy groups, including top Japanese and K-POP musicians.
In response to the growing popularity of live streaming, Showroom powers smash.LIVE with Tencent Cloud’s comprehensive audio and video services, including Tencent Real-Time Communication (TRTC), Cloud Streaming Services (CSS), Video on Demand (VOD), and Media Processing Service (MPS). This enables influencers to forge deeper connections with their audiences through a more personal and engaging experience.
Tencent Cloud’s full suite of live broadcast solutions allowed Smash. to deploy the smash.LIVE broadcast service in just three months, leveraging the audio and video solution provided by Tencent Cloud to more efficiently reduce development time.
End-to-end optimization is a feature of Tencent Cloud’s self-developed Live Event Broadcasting solution, ensuring that streams can be launched successfully even in the event of over 50% packet loss. Additionally, it decreases rendering freezes by more than 30% and playback delays by 70%.
The simple and user-friendly beauty live SDK complements Tencent Cloud’s high-quality services and works in conjunction with other technologies to guarantee steady, slick, high-definition video playback.
Additionally, Tencent Cloud adopts the industry’s first adaptive bit rate (ABR) and X-Bright, a top speed transcoding solution that helps Smash. save 40% of its live broadcast traffic cost and seamlessly switch the live screen to different resolutions according to network connection quality, ensuring that viewers always have the best experience. These actions are in line with Smash.’s expectations for cost reduction and efficiency enhancement.
According to Poshu Yeung, Senior Vice President, Tencent Cloud International, high-quality live broadcast technology not only enhances people’s digital lives, but also aids businesses in expanding their service channels and enhancing connection performance.
They take pride in offering complete solutions that make it simple for businesses and developers to launch audio and video applications. With the addition of the live streaming capability, which will make every audience connection intimate, personal, and effective, these solutions are employed to deliver exceptional support for Smash.
As shown by global success stories with international music platform JOOX, game streaming platform Nimo TV, and Indonesian game media streaming GOX in improving their operational efficiency and elevating streamers’ experience, Tencent Cloud’s suite of live audio and video solutions can be applied to a wide range of scenarios.