Socomec Looks Beyond Products To Leave 2020 On A High
Published 5 April 2021
The year 2020 will go down in history as one of the most trying periods of the 21st Century, but with this pressure comes opportunities to think and work differently.
For Socomec, an industrial specialist in low voltage electrical networks, ended 2020 on a high note by looking beyond product buying and focusing a new outlook on value buying.
Socomec achieved this by reevaluating their product value by determining this based on feedback from new and returning customers who typically do not buy based on the lowest price expectations.
“Listening is one other important success factor of our business. We hear our customers’ pain points and will act to derive a solution for them. We also listen to our employees’ pain points because we believe if we solve them, then they will adopt the same approach to solve our customers’ problems,” said Andy Ng, General Manager of Socomec, Singapore.
Key to this success was by focusing on Socomec’s internal value chain, which eventually presents the final product to their customers.
To have a well oiled internal value chain, Socomec encouraged strong teamwork across a sales force that is technically inclined with industry knowledgeable, a project management team that takes pride in ensuring full compliance with quality and timely deliverables for their customers, and a service team equipped with a full skill set and toolbox to maintain the uptime of uninterruptible power supply (UPS) systems that are critical for customers, including data center operators.
“Keeping our customers’ operations going is our business mandate. Seeing returning customers who have helped us grow our business, knowing how much they appreciate our product quality and require our internal value chain clearly tells us we are headed in the right direction,” said Andy Ng, General Manager of Socomec, Singapore.
Rebounding in 2020
Since 1922, Socomec’s success had hinged on three core values, including assuming responsibility, being open, and staying committed to sustain their business and bring value to their customers.
The benefits of this new value paradigm shift to Socomec internally is immensely good. “We will stamp an identity for Socomec as a “company of trust” that will give assurance to current clients, instill confidence to potential clients and will give us an edge in the industry, opined Andy Ng, General Manager of Socomec, Singapore.
Also, its target audience has impacted its business positively. Clients not only buy products, they also get operability, serviceability and also deal with a trusted company that works towards solving their problems. Further, clients work with a team that is responsible, honest, committed for the long term and can be assured our call of duty is to maintain their operations uptime.
As a result of their values, teamwork and new outlook, Socomec was able to rebound their business back to normalcy six weeks after the COVID-19 pandemic began to disrupt the world.
“The devised action plans that were executed sprang Socomec business back and we did better than the previous year. This was made possible because Socomec has a team of people who relentlessly performed their tasks to ramp up the business,” said Andy Ng, General Manager of Socomec, Singapore.
Socomec’s new outlook has created a new level of trust with their customers, which has also increased the confidence they have in Socomec as a provider of sustainable UPS systems, metering and monitoring equipment, load break switches, backup and power storage, and more.
Socomec also aimed to bring values to the society by providing training and educating people, as they see it as a social responsibility to do so. Hence why, they strongly encourage future generations to join the industry in order to gain the knowledge. “Just several weeks ago, we provided a training workshop to a mainstream tertiary education institution. The training content was tailored to suit the teaching staff participants to be able to forward on the content to their students. We are very delighted to see their participation level, and we will continue to have such movement with other education institutions,” said Andy Ng, General Manager of Socomec, Singapore.
Looking ahead to 2021, Socomec will stay committed to looking beyond products by focusing on bringing value to a world that continues to require electrical networks and uptime in the digital era.