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Singapore Market Insights 2020

Published 13 March 2020

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Caroline Woods
W.media | editor
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The rise of Singapore in the Cloud Computing, and Datacenter sphere is remarkable, and startlingly impressive for a nation with limited land. Its position as a mature datacenter hub both lends it, industry regard as well as, motivates its regional counterparts to emerge as market contenders. To that end, Indonesia, and Malaysia have emerged as the most likely Cloud Computing and Datacenter competitors. Having led the industry in  APAC and the wider global region for over a decade, the market is pivoting towards greater efficiency, and sustainability. Its reliable power grid, coupled with skilled personnel have proved to be overwhelmingly attractive against space scarcity concerns.. As new entrants establish their presence in Singapore, they have innovated to adapt to the unique features of the market landscape.

The tight regulations in Singapore was fueled in part by the inherent design inefficiencies. The legal restrictions have resulted in a massive leap in sustainable design among key industry figures. Working in tandem with the magnified focus on Datacenters and efficiency, the central government’s dedication to Cloud Computing is unparalleled. The Services 4.0 plan detailed in IMDA’s digital services report 2018 (Infocomm Media Development Authority’s  Services and Digital Economy (SDE) Technology Roadmap 2018) is in full effect. With the nation’s characteristic flair for infrastructure roll-outs, Cloud Native Architecture remains the focal point of IMDA’s digital roadmap. The Financial Services Industry(FSI), Ecommerce, and Government’s technology stack are the key drivers of Cloud in the nation. The scalability benefits alone have proved enormously attractive and pushed these sectors into adopting Cloud service delivery models.

Cybersecurity sits at the very heart of a well-designed Cloud Architecture, user confidence in the infrastructure remains crucial to the continued adoption. 

Managed Services, Migrations and Expansions listed as key projects

W.Media’s 2019 survey received responses from 1200+ IT professionals in Singapore. As an overview, the key projects that respondents are intending to undertake include Managed Services (23%), Datacenter Migration and Expansion (40%), Private Cloud Deployment (11%) and Migration to Public or Hybrid cloud (11%), with most of them indicating to commence multiple projects at the same time. Challenges listed include Budgeting and unexpected cost (35%), Migration risks and integration issues (20%), Rightsizing/Projecting IT requirements (18%), Service Excellence of providers (14%) and IT Team’s familiarity with new deployment (10%). 

Keep watch – W.Media will commence its 2020 survey for the Singapore market in Q3.

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