Singapore and Sustainability: Two to Tango

The year 2021 can be defined as a year when businesses are putting in place strategies that can help them thrive in the ‘New Normal’.

Every business, from across sectors, is now embracing ‘digital’ as the accepted norm. Corporations around the world are rethinking how to reach and serve customers, build reliable supply chains, ensure employee productivity and drive the sustainability agenda.

If these objectives have to be achieved, then cloud and data centre infrastructure have to be in place. Add to that, the internet penetration is one of the strongest drivers for the data center market across Southeast Asia.

Moreover, social media usage among consumers and digital transformation by enterprises across industry verticals are other major factors promoting data center growth.

Singapore’s rise in Cloud & DC

The rise of Singapore in the Cloud Computing, and Datacenter sphere is remarkable, and startlingly impressive. Consider the fact that for a nation with limited space, it has managed to maintain its position as a mature datacenter hub.

In effect, Datacenters have become the lifeline for enterprises in the COVID-19 era as computing needs have shot through the roof. Datacenter Infrastructure Management market increased 16.1 per cent in 2020, according to Research and Markets.

The market will continue to grow to reach US$ 3.1 billion by the year 2020, trailing a post COVID-19 CAGR of 11.9 per cent, from 2020 -2027.

Having led the industry in APAC for over a decade, the market is now pivoting towards efficiency and sustainability. Singapore’s reliable power grid, coupled with skilled personnel have proved to be overwhelmingly attractive against space scarcity concerns.

However, at the same time motivates regional counterparts to emerge as market contenders.

Sustainable Design & Build innovations

In many ways this frenzied market growth also needs to have Sustainable Design and Build, as Climate change is a global emergency. It is an issue that requires coordinated solutions at all levels to move towards a low-carbon economy.

With the COVID-19 pandemic resulting in a surge in technology across all facets of our lives, the need to cut carbon emissions emerged as one of the single largest action items staring at corporations and governments.

Companies- large or small have begun on the sustainability journey. We at W. Media endeavour to bring some of the most innovative and environment-friendly designed projects in the Asia Pacific region.

The Sustainable Design & Build Category for Cloud & Datacenter Awards for 2021 is an effort to recognise the stellar work undertaken in this category.

SOCOMEC, the undisputed specialists in UPS systems, mains supply changeover, power conversion and measurement will sponsor the Cloud & Datacenter Awards for 2021.

As a manufacturer with complete control over its technological processes, Socomec is quite unlike the more general providers. The Group is constantly improving its fields of expertise in order to offer its clients increasingly customised, appropriate solutions.

“While there are many outstanding industry achievements to celebrate this year, we chose to sponsor this award because it embodies our credo of operating responsibly in all aspects of our business. From diversifying our renewable energy offerings to maximising the life cycle of our products, environmental commitments have always been central to Socomec’s mission,” said Andy Ng, General Manager of Socomec, Singapore.

“Also, we are proud to hold Ecovadis Platinum accreditation for our sustainability management. In sponsoring this Sustainable Design & Build Award, we hope to encourage others in our business community in a similar way,” he added.

‘Socomec wants to ensure every environmental investment is as worthwhile as possible. “This is why we regard durability as a crucial sustainability factor in our business: robustness and lifespan of products determine the replacement cycle and thus carbon footprint. Hence we place a strong emphasis on post-sales service quality to support the optimal health and longevity of our clients’ systems, and of course sustainable production practices. We steer toward predictive and prescriptive maintenance progressively,” stated Andy.

So, what are companies such as Socomec looking forward to regarding the SEA Cloud & Datacenter Awards Season?
Seeing the demand for our industry’s products and services accelerate over the past year, we expect high participation rate for these awards and many competitive nominations for our sponsored category, as it reflects the enthusiasm and growing interest in this industry towards sustainability, says Andy.

Implementation of the Paris Agreement is essential for the achievement of the Sustainable Development Goals (SDGs) as it provides a roadmap for climate actions that will reduce emissions and build climate resilience. The race for sustainability has begun.

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