SAP to invest $60 million in India
Published 19 January 2021
Enterprise application software major SAP will invest $60 million in India in its cloud business, in an effort to localise and offer India customers a multi-cloud choice.
Underscoring its commitment to India, SAP said in a statement it will make available its multiple cloud solutions to the data centers in the country. SAP India is a leading cloud company that is working toward addressing local customer demands, the statement said.
“SAP’s commitment to support India’s growth vision remains a top priority and we are determined to achieve this with deeper collaboration with our customers, ecosystem and the government,’’ said Scott Russell, president, SAP Asia Pacific Japan.
Kulmeet Bawa, SAP Indian subcontinent president and managing director, pointed out that at present, customers are seeking scalability, faster deployment, data compliance and cost-effective solutions to enable innovation and achieve prompt business outcomes. SAP India began its operations in 1996 with headquarters in Bangalore and offices in other cities in the country.
The decision to increase investments in India come in the backdrop of India continuing to be one of SAP’s fastest-growing markets globally.
It has always been very very important because of a variety of reasons such as scale, demographic dividend, abundant opportunities, a cloud-first mindset, amongst others.
“We are extremely fascinated by what is happening in India’s start-up ecosystem,” stated Bawa. Small businesses in India are beginning to embrace digital tools to survive and drive their business.
India is home to the second largest startup ecosystem with more than 1,500 startups, according to industry body NASSCOM. Additionally, in 2020, India had 12 unicorn startups, signalling the increased tech adoption in the aftermath of the Covid-19 pandemic.