Next-Gen Technology Applications in HK’s Hospitality Industries
Published 19 April 2021
While hopes for a post-pandemic market boom are rising, the hospitality business’s recovery is still dependent on the border openings and vaccine passes.
As Covid-19 has also subverted customers’ profile and preferences, the hospitality business has to adapt their operations to thrive within a digital global ecosystem.
One key area that businesses should focus on is digitalization. The use of data insights will future prove firms as they navigate the ever-changing market of the hospitality industry.
In W.Media’s Digital Week Pre-show Interview: Vincent Alliaga, Director of Technology of Lan Kwai Fong (LKF) Group shares his insights for upgrading the Group’s tech strategies.
“We have to have a very pragmatic approach,” he laid out the Group’s cross-industrial digitalisation philosophy. “When you take all the constraints you have, it’s impossible to find a solution that works for everything. So we would rather focus on solutions that are easy to connect with each other to make it very simple to adapt and upgrade.”
A successful case study is the hospitality market leader’s digital transformation of its CRM system. With over 40,000 customers in the database, spanning fashion, restaurant, and property development industries, the digitalisation solution has to be nimble enough to navigate the idiosyncratic feature of each industry.
Sharing their main focus in the past year, Mr Alliaga said that Virtual Reality and Artificial Intelligence have been helping the Group get through the travel-restricted time. In the property development market, they rolled out virtual visits to sell properties remotely. “When the main selling point [of the property] is the amazing landscape and this massive proportions, having a picture is just not enough. People have to be able to imagine themselves being there.” And this is where Virtual Reality comes in handy.
He also opines that transition is a better mindset than transformation: “At LKF Group, we believe in adding a piece to the building rather than transforming. And I think that’s what’s important because when people talk about digital transformation or cultural change, I don’t think changing all the time is always a suitable strategy. Transitioning or evolving rather than changing everything is the key.”
Ultimately, he says: “We need to find a balance between changing habits and keeping the core culture.”
Want to hear more about how corporations in Hong Kong are adopting digital tools to revolutionize their business? Join us for our Digital Week: Hong Kong session Wednesday, 21 April 2021 from 9AM – 12PM GMT +8!
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