Microsoft is set to launch its Xbox cloud gaming service tomorrow across 22 countries, including the US, Canada, South Korea and more in Europe.
With the promise to empower gaming anywhere on any device, the new service is a major drive to attract less competitive, casual gamers.
Low latency up in the air
Content is king for gaming, which is why a games library is key for cloud gaming success. Subscribers will be able to play more than 150 games, including hit titles like “Sea of Thieves” and “Gears 5” via the cloud on Xbox consoles, Android (not Apple) devices and PCs.
But with the games running completely on the cloud, it will be crucial to have digital infrastructures that ensure fast Internet connections, low latency and lag for the best user experience.
“We built this experience so that it requires as little bandwidth as possible,” said Kareem Choudhry, Microsoft’s Head of Cloud Gaming.
Microsoft is working with Internet Service Providers around the world to ensure strong connectivity between gamers through their Azure data centers.
In South Korea, Microsoft partnered with SK Telecom to enable the cloud gaming technology through their leading 5G technology, which is predicted to be a significant driver in speeding up cloud gaming adoption – even Globe Telecom in the Philippines is getting in on the action by successfully testing their 5G technology for cloud gaming.
Analysts are expecting demand for immersive experiences through better sound and graphics to drive sales of next-generation consoles released by Microsoft and Sony this year, which are predicted to be released in time for the highly competitive Christmas period.
According to Guilherme Fernandes, an Analyst at gaming analysis firm Newzoo, Cloud gaming revenue is expected to grow to $4.8 billion by 2023, with nearly $600 million this year.
Sony already provides a cloud gaming service on Playstation Now, but this is not yet available on mobile devices.
As the COVID-19 pandemic has forced many into their homes, leading to a huge uptake in gaming to pass the time, Microsoft is banking on offering users many ways to play through the cloud service and consoles at different price points to give it an edge.
The Xbox Game Pass service currently has more than 10 million members. More countries are slated to get the Xbox cloud gaming service at a later date, though specific details have not been given at this time.
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