Philippines Market Insights 2020

Philippines Market Insights 2020

Philippines Market Insights 2020

In the Philippines, the relationship between the Telco industry and Cloud Computing is symbiotic. The Cloud Computing, Cybersecurity, and Datacenter landscape is intensifying with new entrants keen to establish their foothold in the market. Market optimism is at an all-time high, a signal that the Cloud ecosystem is on the precipice of accelerated growth.

The rising middle-class coupled with a local internet population of close to 70 million users indicates lasting growth in the Cloud sector. Individuals in the Philippines spend an average of 10 hours online (Source: Hootsuite, and WeareSocial Digital 2019 report), topping the global average. The pivot towards high speed connectivity promises to maximize this usage gap. A mix of open-source IT design, and robust competition will rapidly address the discrepancy between usage and infrastructure.

The structural core of this explosive growth in Cloud Computing are the twin pillars of  Cybersecurity, and Business Continuity Plans. Latency and data breaches threaten to drown positive market sentiment. In recognition of Cloud’s  growing dominance, W.Media will be extending its Cloud and Datacenter Convention series to the Philippines.

Cloud and Datacenter Market: Key Drivers in the Philippines

Philippines’ economic growth rate of 6.8%, overtakes China’s growth rate of 6.7% as of 2019 (Source : Government of the Philippines). The 30th ASEAN Summit which was held in the Philippines further affirmed the country’s journey to be the next Asia’s new economic powerhouse.

The BPO Industry is seen as a multi billion-dollar industry and is expected to double by 2020. Countries like the United States, Australia and the UK are among the largest users of BPO. Leveraging on its close cultural affinity to the West, the Philippines is renowned for its strong BPO industry, and is oftenly revered as the Outsourcing Destination of the World. Strong growth of BPOs in the Philippines is expected to drive further demand in data storage and computing demands. 

Cloud Computing Services in the Philippines and Data Privacy have been a highly contested topic.  Section 4 of the Data Privacy Act (DPA) provides that the “Act applies to the processing of all types of personal information and to any natural and juridical person involved in personal information processing including those personal information controllers and processors who, although not found or established in the Philippines, use equipment that are located in the Philippines.” As an inference, there is a need for cloud service providers to localize their datacenters in the Philippines. 

Keep watch – W.Media will commence its 2020 survey for the Philippines market in Q3.

Visit the Philippines Cloud and Datacenter Convention here.

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