When a Taiwanese whiskey trader decided to enter the data center business in February, it raised eyebrows with some analysts observing that this was one of the signs of a frothy data center market. Five months later, a Nasdaq-listed chicken claypot business based in Penang, Malaysia, announced it has secured US$ 50 milllion of maintenance contracts for data centers in Malaysia.
CCHH, a chicken claypot and restaurant franchise business, announced yesterday in a press release that its wholly-owned subsidiary has entered into a definitive three-year sales and service agreement with several undisclosed clients.
In addition to maintenance services, the contract also provides the client with comprehensive technical and operational support, including computing capacity allocation, deployment coordination, technical consultation and operational advisory services for data center facilities. The service scope may further expand to additional countries and regions in line with the client’s global capacity rollout plan, the statement said.
The pivot to data center business is part of the company’s broader diversification strategy whilst still maintaining its chicken claypot franchise business, in a dual-engine growth model.
“The restaurant franchise business will continue to serve as the Group’s stable cash flow foundation, while the new data center services segment represents a high-growth second curve. The two business lines are expected to benefit from mutual synergies in capital allocation and local channel resources, while being operated separately by dedicated professional teams,” the statement added.
“The US$ 50 million contract value provides a strong foundation for our entry into the technology infrastructure services chain. Importantly, this agreement does not change our commitment to our core Chicken Claypot and restaurant franchise business. Rather, it creates an additional growth pathway. We intend to continue strengthening our restaurant operations while leveraging this cooperation to expand into data center technical support and broader AI computing infrastructure opportunities across Southeast Asia and global markets,” said Goh Kok E, Chief Executive Officer of CCHH.
Goh also announced he and his investors plan to invest between US$10 million and US$30 million to acquire the company’s shares at US$1 per share in the open market. This represents a significant premium over its current share price of US$0.35, which has declined 92 per cent over the past year, according to reports.
CCHH debuted in Nasdaq in October 2025 at US$ 4.00 per share rising to an all-time high of US$ 15.39 in December 2025, before plunging to an all-time low of US$ 0.22. Its average price since listing was US$ 2.15, as per various reports.