Global cybersecurity giant Kaspersky is doubling down on its commitment to the Chinese market with plans to establish a new data center in South China. This strategic move comes as the country accelerates its push to build a robust digital infrastructure while grappling with escalating cybersecurity challenges.
Adrian Hia, managing director of Kaspersky for the Asia Pacific region, emphasized the significance of China’s data market and the company’s desire to contribute to its growth. “The increasing emphasis on data sovereignty worldwide makes a local presence crucial for us,” Hia stated.
Kaspersky’s investment aligns with China’s broader initiative to construct a national integrated computing power network. This ambitious project aims to optimize resources, bridge regional disparities, and foster the development of the digital economy. The burgeoning AI landscape, with over 180 large-scale generative AI models serving millions of users, has further underscored the critical need for robust cybersecurity measures.
To address these growing concerns, the Chinese government has introduced a comprehensive framework of laws, regulations, and policies to bolster data security. The industry is projected to reach a valuation of over $20 billion by 2025.
Kaspersky’s focus in China extends beyond data center establishment. The company aims to assist Chinese enterprises with their overseas operations by providing tailored cybersecurity solutions that comply with varying data protection regulations. Hia also highlighted the importance of leveraging AI to enhance threat detection and response capabilities, particularly in the face of evolving cyber threats such as those associated with the Internet of Things and connected vehicles.
However, the increasing sophistication of cyberattacks, often facilitated by AI-powered tools, presents new challenges. Kaspersky’s research team warns of the potential misuse of AI by fraudsters to create highly convincing phishing scams. The recent incident involving a Hong Kong financial employee who lost millions to AI-faked executives serves as a stark reminder of the risks.
Despite these challenges, Kaspersky remains optimistic about the role of AI in bolstering cybersecurity defenses. By automating threat analysis and response, the company believes it can more effectively protect its clients from the constant barrage of cyberattacks.
