Bolo LIVE, India’s social live-streaming platform announced the partnership with Watford FC, an English professional football club to promote and drive engagement amongst the Indian football fans on the Bolo LIVE platform.
This engagement will be across regional languages, the company said.
The partnership aims at promoting and driving engagement around Watford FC’s content, highlighting the team’s performance at the ongoing English Premier League through match snippets and exclusive bytes.
The content is curated and localised for Indian football lovers on Bolo LIVE platform in Hindi. Also, there will be exclusive LIVE streaming sessions on the Bolo LIVE app by sports experts from Watford FC to have a heart-to-heart with football fans, the company said.
India has an extensive number of football lovers and estimates are that 238 million of them watched football matches in 2018/19.
The company further added that the Premier League remains by far the most-watched and supported football league with an awareness level of 79 percent amongst football fans, according to a Brand Finance research report. This year, the English Premier League is back with the 2021/22 edition that kickstarted on Friday, August 13, 2021.
For sharing all the football-led content and driving engagement with the users, Watford has activated the official handle #WatfordFC to share all key content updates with Bolo LIVE’s language audiences.
The account will also give users access to match schedules and other important updates related to the game. It will also let its users enjoy exclusive behind-the-scenes match snippets, along with previews and reviews of the match.
“We are excited to partner with Watford FC and are elated to be part of the iconic English Premier League. We are confident of creating some magic through the ongoing football extravaganza with exclusive content from Watford FC in the form of exciting live sessions and videos.
We are delighted that the Bolo LIVE app is becoming the platform of choice for the global players to expand their market reach in regional markets and local languages,” said Varun Saxena, CEO, and Founder, Bolo LIVE.
“We are happy to join hands with the made-in-India social live streaming platform, Bolo LIVE. Through this partnership, we aim to bring unique and localised content for football lovers residing in India.
Throughout the year, we hope to engage with fans and help them start following our club both on and off the pitch,” said Paul O’Brien, Director, Watford FC Commercial.
