On Tuesday 13 October, Imagination Technologies released new chip technology to help the Chinese-owned company.
The company’s newest BXT series of graphics chip design is said to take aim at rivals such as NVIDIA and AMD, whose chips are often used inside data centers.
Speaking to Reuters about the BXT chips, Andrew Girdler, Imagination Technologies’ Product Manager, said: “If you’ve got a cloud application where your profit is decided by how much [computing] you can do for the amount of power, these are really interesting solutions that’s a step ahead of other options on the market today.”
The BXT design aims to get as much computing performance as possible from a small amount of power on a physically small piece of silicon.
Sales of graphics chips have risen in recent years because they have been adapted to take on artificial intelligence tasks such as image recognition. The growth of those tasks has helped NVIDIA, the largest supplier of graphics and AI chips, overtake Intel as the largest US chip company by market capitalisation.
Imagination Technologies’ entry into the data center market, where its graphics chips will also help process images from online games, draws on its experience in supplying chip designs for mobile phones.
“With the rise of 5G and high-speed Wi-Fi 6, cloud gaming and data center, GPU servers are a rapidly growing market, and we are looking forward to seeing the impact of our low-power, high-efficiency technology in this space,” said Graham Deacon, the Vice President of Business Development at Imagination Technologies.
The London-based chip designer has long supplied designs and intellectual property that go into making graphics chips for mobile phones, helping them render more complex images while consuming less power.
Imagination Technologies has also announced a new licensing deal with Innosilicon, a worldwide one-stop provider of high-speed mixed signal IP and custom ASIC solutions. Innosilicon will integrate the newly launched BXT GPU for desktop and data center applications.
“Thanks to BXT’s multi-core scalable architecture, we are able to build a customised solution to meet the high-end data centre demand with fantastic cloud and computing performance,” said Roger Mao, the Vice President of Engineering at Innosilicon.
The new 4K/8K PCI-E Gen4 GPU card by Imagination Technologies is set to hit the market soon to power 5G cloud gaming and data center applications.
Imagination Technologies is owned by Canyon Bridge Capital Partners, a private equity fund based in Beijing that is beneficially owned by the Chinese Government.
Image credit: Reuters