Google is attempting to grow its clientele in the Middle East, as part of its Global expansion strategy.
Google is considering plans to construct additional data centers in the Middle East, a key market and one of fastest growing regions for the company’s business.
Along with Asia, the fastest-growing markets for Google Cloud are in the Middle East, and the company anticipates that trend to continue over the next five years as it grows its regional footprint.
The exponential growth that Google Cloud has so far experienced in the Middle East region is being actively pursued by Thomas Kurian, Google cloud’s chief executive.
Saudi Arabia is one of the G20’s fastest-growing economies, and as it develops, they anticipate that technology will play a larger role in the country’s overall economic growth, which gives them confidence that their company will continue to expand there.
It has a wide spectrum of clients in the region, including government ministries, the telecom sector, banks and financial institutions, and industries including travel and tourism and retail, where its service businesses include e-commerce platform Noon and online clothing shop Namshi.
Businesses in the Middle East and Africa are using cloud adoption to reduce overall operational costs, increase profitability, and effectively handle market disruptions brought on by COVID-19. The adoption of the cloud enables businesses to change their business strategy, utilize data and AI, enhance customer experience, and become more flexible and nimbler in the face of a changing macroeconomic environment throughout the world.
Moving to a cloud system offered by a specialized company is more cost-effective for enterprises than building their own infrastructure of servers, hardware, and security networks. Companies like Amazon, Microsoft, and Google are investing billions in building their cloud computing infrastructure as cloud adoption increases.
According to Grand View Research, the worldwide cloud computing market, which was valued at $368.97 billion in 2018, is expected to expand at a compound annual rate of roughly 16% between 2022 and 2030, with emerging technologies like AI and machine learning serving as some of its main drivers.
Alphabet, the parent company of Google, continues to see cloud as its fastest-growing business, with overall cloud revenue increasing by 38% annually to $6.8 billion between July and September.
Google has been among the cloud service providers with the fastest global growth over the last three years as a result of investments. The cloud market itself is fairly big, and there are a ton of different competitors in it, but they are all quite confident in their positions and the success they have had, according to Thomas Kurian.
“We are investing for the long term, we’re very confident that when we make an investment, we are going to get the right returns,” said Kurian