India’s data footprint is expanding rapidly, which can be attributed to many factors.
This growth has been considerably aided by using new and developing technologies, fast internet, smartphones, enterprise digitization e-governance initiatives, amongst others. Compared to earlier, when demand was solely focused on individual data center buildings, India now needs highly scalable data center parks.
IoT and the growing number of cloud-based apps have hastened the development of digital infrastructure. A huge amount of storage and infrastructure gets created which is stored in data centers. The data center is the heart of the internet, and to ensure this information is always available, they need to keep running even in cases of power outage.
This is why the UPS is one of the essential parts of every data center. Fuji Electric has one of the widest ranges of power backup solutions for the Indian market. Their UPS products are made for various uses, including harsh industrial, light industrial, commercial, IT& ITeS, data centers, healthcare, surveillance, Banking Financial Services Insurance (BFSI) and SOHO segments.
KG. Deenathayalan, Business Head – Energy Division, said:
“The fast pace of digitalization in India and the government’s policies have increased demand. A decade back, India didn’t have enough customers and wasn’t ready for hyper-scaling. The technology is much better now, and the need is proliferating. As long as we can manage the cost and match the technologies within the timeframe, we will see incredible business growth in terms of UPS systems in India.”
Since its foundation in 1923, Fuji Electric has pursued energy and environmental technology innovation. Fuji Electric India Pvt. Ltd., a 100% subsidiary of Fuji Electric Group and was founded in 2009. However, Fuji Electric has been operating in India since 1985. This was initially accomplished through joint ventures to produce and sell instrumentation and UPS equipment.
Fuji Electric India currently has a nationwide footprint with over 1,000 workers serving customers across all industry verticals after acquiring Consul Neowatt, the largest Indian UPS firm, in 2019. Fuji Electric India has an aggressive expansion strategy to become the leading provider of Energy and Automation solutions in India, which includes the launch of new products and solutions, extended sales reach, and the addition of people resources, R&D, and manufacturing capability in India.
“At Fuji Electric India, we are committed to helping our clients keep their data centers running efficiently and securely. As part of this commitment, we are offering sustainable, efficient, and innovative technologies to enhance the performance and scalability of these data centers. Our products are designed for maximum reliability, ensuring that your data center runs smoothly and securely at all times. Additionally, we provide comprehensive technical support, Power Audit, and maintenance services for our products. Another feature of Fuji Electric’s capabilities is that we design and manufacture all power systems and equipment in-house,” explained Deenathayalan.
Fuji Electric UPS systems use in-house developed power semiconductors to provide the best level of conversion efficiency in the industry.
“Furthermore, our professional engineers do maintenance and checks on the UPS and the batteries, which helps the equipment’s reliability. Because of their excellent efficiency and dependability, our AC Variable Frequency Drives (VFD) provides dependable speed control of the various air handlers and pumps required to keep your data center cool and running smoothly. Our Drives are tough, long-lasting, and capable of functioning at full power. Fuji Electric AC Variable Frequency Drives with active harmonic filters (AHF) minimize harmonics to meet IEEE 519 criteria and improve electrical infrastructure operational efficiency,” he said.
The Fuji Electric Power distribution unit (PDU) allows you to distribute power while simultaneously monitoring the power consumption of each server rack. The PDUs are capable of monitoring up to 128 poles. “Using advanced Branch Circuit Power Monitoring systems, data center operators can monitor power consumption at the individual final circuit level, enabling improved load planning across commercial data centers and advanced energy metering,” stated Deenathayalan.
Gearing up for Digital India
India’s data center market is growing at a rapid pace, and the ‘Make in India’ and ‘Digital India initiatives are helping Indian manufacturers gain a competitive edge over their global counterparts. This initiative has enabled the setting up of world-class facilities and an infrastructure that is well-suited for mission-critical applications.
Fuji Electric is leading the way by providing innovative and cost-effective solutions to the market. The company’s new SMD manufacturing facility is an example of its commitment to the ‘Make in India’ initiative and its focus on providing quality products and services to its customers.
“Our offerings in the Indian data center industry are unparalleled. Our flagship FALCON series is especially sought-after due to its modular design and advanced monitoring functions. Additionally, our advanced harmonic filtration (AHF), power distribution unit (PDU), static transfer switch (STS), and low voltage (LV) drives for HVAC systems provide an unbeatable combination of quality and value,” explained Deenathayalan.
Fuji Electric India’s complete portfolio of state-of-the-art solutions is designed to ensure optimal performance and reliability in the most demanding data center environments.
“At Fuji Electric, we have started the ‘Make in India’ initiative to increase local manufacturing and R&D operations. The initiative has set up more than 80 locations across the country, with a dedicated team for mission-critical applications. To further strengthen its presence in India, Fuji Electric plans to establish an SMD manufacturing facility to produce products like a new hyper-scale data center which offers more flexibility and is compact in size (2.4MW in a single module). These new facilities will help boost India’s economy and deliver state-of-the-art technology solutions to its customers,” asserted Deenathayalan.
It is a fantastic opportunity for Indian technology providers to meet the demanding expectations of data centers with high adaptability, timely delivery of solutions, and support with added services along the journey of establishing these data centers. Organizations are also devoted to offering the greatest global technology, which increases efficiency, provides highly scalable solutions to expanding load demands, and aids in carbon footprint reduction.
Getting ready for Digital India
While we may expect future data centers to be built with quick upscaling capacity and a sustainable energy architecture in mind, the impact of 5G, AI, and IoT, among other things, might be game-changing in ways we cannot forecast clearly or appropriately. Data center companies will need to demonstrate increased agility and innovation in responding to their industry’s particular difficulties while capitalizing on tremendous growth prospects.
It is a fantastic opportunity for technology providers to meet the demanding expectations of data centers with high adaptability, timely delivery of solutions, and support with added services along the journey of establishing these data centers. Organizations are also devoted to offering the greatest global technology, which increases efficiency, provides highly scalable solutions to expanding load demands and aids in carbon footprint reduction.
