e& has announced a strategic partnership with Mastercard that will see consumers and businesses in 16 markets across the Middle East, Asia and Africa benefit from a variety of new technologies and user-friendly experiences.
The experiences include providing consumers with innovative alternatives to how they choose to pay for a variety of lifestyle activities. Consumers will also benefit from personalized offerings and opportunities to engage with multiple brands, the company said. Mikhail Gerchuk, CEO, e& international, said:
“Consumers’ payment behaviors and spending habits have changed dramatically over the last few years, and it is imperative that we stay innovative to create solutions that enhance their digital journey. Our strong presence in 16 countries across the Middle East, Asia and Africa, provides multiple opportunities to scale synergies, explore growth opportunities and identify new possibilities to work in collaboration with strategic partners. Through our partnership with Mastercard, we will ramp up our efforts to bring financial offerings that consumers most need in the digital age.”
The benefits will impact consumers whether they are making purchases in-store or online. They will also be able to send and receive money internationally between people and businesses through a simple, safe and convenient remittance payment option.
Amnah Ajmal, Executive Vice President, Market Development, EEMEA, at Mastercard, said: “This collaboration further strengthens Mastercard’s position as a trusted partner for ambitious businesses who want to expand customer choice and access.” Digital adoption in the UAE in seeing increased adoption.