e& enterprise, a provider of digital transformation solutions in the Middle East, has announced a partnership with SAS, renowned globally for its analytics platform and software solutions, to enable the rapid adoption of Artificial Intelligence (AI) in the region. Under the partnership, e& enterprise and SAS will deliver innovative AI and analytics solutions, providing immediate value by modernising enterprise data and business intelligence.
According to a press release, the partnership spans various industries, including banking, financial services, and government sectors. It also extends its services across multiple geographies, focusing on the markets in United Arab Emirates (UAE) and the Kingdom of Saudi Arabia (KSA). It is noteworthy that while the UAE, and especially Dubai is the uncrowned queen of the data center market in the Middle East, Saudi Arabia has become the fastest growing data center market in the region. Thus, both markets are perfectly suited for the next big step i.e embracing AI.
Miguel Villalonga, Chief Operations Officer (COO) of e& enterprise, said, “This strategic alliance signifies our commitment to positioning the UAE and KSA at the forefront of the next wave of data-driven growth powered by advanced technologies. Together with SAS, we aim to establish a new standard of excellence for how AI and analytics can maximise value and drive new opportunities across industries.”
Michel Ghorayeb, Managing Director of SAS UAE, said, “The collaboration with e& enterprise marks a significant stride towards accelerating the evolution of AI and advanced analytics in the region. It underscores our dedication to exploring new possibilities for innovation and opening doors for our customers to gain competitive advantages through data-driven intelligence.”
By combining regional market leadership with global analytics expertise, e& enterprise and SAS hope to help unlock the full potential of data-driven growth and foster a future defined by innovation and opportunity in the Middle East.