The Southeast Asian OTT market is generally in a rapid growth phase, and according to a report released by Dataxis, SVOD subscriptions in Southeast Asia will keep on an upward trend from 2017 to 2022, with SVOD subscribers expected to grow to 6.2 million in 2022 and mobile subscriptions expected to grow to 60% by 2022. Meanwhile, the SVOD market in Southeast Asia is expected to reach $390 million in revenue.

While the Southeast Asian market is attractive, it is home to a variety of different cultures, religions, consumer preferences and, for many, strong government regulation. And, the Southeast Asian OTT market has a diversity of participants in a fierce competition – including some traditional media organizations that are also actively involved. Among them, multinational organizations, represented by Netflix, have made the market more competitive by strengthening localized content and implementing low-rate mobile offerings. In addition to many regional OTT players and national service providers, digital giants from the e-commerce and online taxi hailing sectors have also crossed over into the OTT space in recent years, making the market landscape even more complex.

At the same time, most countries in Southeast Asia are lagging behind in terms of digital infrastructure levels. Of 600 million Southeast Asian households, only 50 million have access to stable and high-speed broadband services, which is undoubtedly a huge challenge for OTT service providers that rely on Internet broadband to deliver content. How to provide high quality streaming media without latency and buffering in different regions has been a challenge for OTT service providers.

How to properly understand and evaluate the development opportunities in Southeast Asia OTT market? How to follow the industry regulatory policies of different countries? W.Media will focus on the above topics and invite industry experts to share the most cutting-edge industry information and deepest market insights.

This will be an insightful bi-lingual event (English/Chinese), register now for more details!

东南亚OTT市场总体上处于快速增长阶段，据Dataxis发布的报告，东南亚地区SVOD订阅用户从2017到2022会一直保持上升趋势，预计2022年SVOD用户将增长到620万，移动订户预计到2022年将增长到60％。与此同时，东南亚的SVOD市场收入预计将达到3.9亿美元。

东南亚市场虽然吸引人，但这里有各种不同的文化、宗教、消费者的喜好，对很多人来说，还有强大的政府管理。并且，东南亚OTT市场存在多元化参与主体，处于激烈的竞争中——包括一些传统媒体机构也积极参与其中。其中，以Netflix为代表的跨国机构通过强化本地化内容、推行低资费移动端产品等手段，使得市场竞争更加激烈。而在众多区域OTT玩家和本国服务商之外，近年来来自电商和在线叫车领域的数字巨头也跨界进入OTT领域，这使得市场格局更为复杂。

与此同时，东南亚多数国家的数字化基础设施水平落后。在6亿东南亚家庭中，只有5000万人能获得稳定高速的宽带服务，对于依赖互联网宽带传送内容的OTT服务商而言，这无疑是一个巨大的难题。如何在不同地区提供无延迟、无缓冲的高质量流媒体，一直是各OTT服务商面临的难题。

如何正确认识和评估东南亚OTT市场的发展机会？如何遵循不同国家的行业监管政策？如何通过技术创新提升用户体验？W.Media将聚焦上述议题，邀请行业专家分享最前沿的行业信息和最深刻的市场洞察。

这将是一个富有洞察力的双语言活动（英语/中文），现在注册，了解更多详情！