S&P Global Market Intelligence has conducted research on 12 markets across Asia Pacific which shows that this region has the most rapid growth in the OTT service industry. China, Japan and South Korea are specifically leading the rapid growth of the OTT industry in Northeast Asia. 

Data has shown that the rivalry between the subscription fee revenue from OTT services and traditional pay TV revenue in the Chinese market will arise over the next five years. The total SVOD revenue in the Chinese market is expected to hit up to 94.8% of traditional TV channel revenue by 2022.

In Japan, video streaming has become an increasingly competitive business as the market has conveyed strong potential growth in recent years. 

It is estimated that the combined market size of SVoD, TVoD and EST has almost doubled between 2015 and 2019. The number of subscribers to video-on-demand services in Japan is expected to be increased to nearly 21 million by 2021.

According to the annual report released by the Korea Film Commission (KOFIC), total revenues from movie services on OTT platforms reached 71.8 billion won ($58.1 million) in 2019, increased by 54.1 billion won in the previous year. According to the Korea Communications Commission (KCC), OTT usage in South Korea will be 66.3% in 2020, increased by 14.3 percentage points from the previous year.

The rapid growth of the market has attracted more and more players, with fierce competition between foreign and local platforms represented by Netflix, Disney, Hulu and others. In Japan and South Korea, Netflix is rapidly emerging and increasingly dominant, while in China, local companies represented by Youku, Akiy, Tencent, etc. are fighting it out. 

OTT service providers are seeking to stand out by providing the best online experience for their customers.

What exactly is the competitive landscape of the Northeast Asian OTT market? How is the industry regulated in different countries? W.Media will focus on these topics and invite industry experts to share cutting-edge industry information and market insights.

This will be an insightful bilingual event (English/Chinese), register now to find out more!

来自标普全球市场情报的一项针对亚太地区12个市场的研究显示，亚太地区拥有全球增长最快的OTT服务市场。在东北亚地区，中日韩正在引领着OTT行业的快速增长。

数据显示，未来五年内的中国市场，OTT服务的订阅费用收入将与传统付费电视收入相抗衡。预计到2022年，中国市场的SVOD总收入将达到传统电视频道收入的94.8%。

在日本，随着近年来市场呈现出强劲的增长数字，视频流媒体已经成为一个越来越有竞争力的业务。据估计，2015年至2019年，SVoD、TVoD和EST的综合市场规模几乎翻了一番。预计到2021年，日本的订阅视频点播服务用户数量将增加到近2100万人。

根据韩国电影委员会(KOFIC)发布的年度报告，2019年，OTT平台的电影服务总收入达到718亿韩元(5810万美元)，高于一年前的541亿韩元。据韩国通信委员会（KCC）统计，2020年韩国OTT使用率为66.3%，比上年提高14.3个百分点。

市场的快速增长吸引了越来越多的玩家，以Netflix、迪士尼、Hulu等为代表的外来平台和本地平台之间展开了激烈的竞争。在日本和韩国，Netflix快速崛起并日益占据优势地位，而在中国，以优酷、爱奇艺、腾讯等为代表的本土公司厮杀正酣。OTT服务商们都在寻求为客户提供最佳的在线体验，以期脱颖而出。

东北亚OTT市场的竞争格局究竟如何？不同国家对行业如何监管？如果定义和衡量高质量的用户体验？W.Media将聚焦上述议题，邀请行业专家分享最前沿的行业信息和最深刻的市场洞察。

这将是一个富有洞察力的双语言活动（英语/中文），现在注册，了解更多详情！