Dell Technologies has officially announced the launch of Project APEX, its new strategy to unify PC and IT infrastructure and deliver simplified solutions.
Project APEX will unify the company’s as-a-Service solutions and cloud services to ensure a seamless and consistent experience when clients run workloads on edge locations and public clouds.
“Project APEX will give our customers choice, simplicity and a consistent experience across PCs and IT infrastructure from one trusted partner—unmatched in the industry,” said Jeff Clarke, COO and Vice Chairman of Dell.
Dell’s new Cloud Console Platform will power Project APEX. With the Cloud Console, businesses will be able to browse and order as-a-service solutions, deploy workloads, manage multi-cloud resources, monitor costs, and add capabilities in real-time.
“We’re building upon our long history of offering on-demand technology with this initiative. Our goal is to give customers the freedom to scale resources in ways that work best for them, so they can quickly respond to changes and focus less on IT and more on their business needs,” added Mr. Clarke.
Hybrid cloud will be offered on a subscription basis for US$47 per instance per month. Dell’s Cloud Platform will be available in the United Kingdom, France and Germany with further global expansion coming soon.
“By the end of 2021, the agility and adaptability that comes with as-a-Service consumption will drive a 3x increase in demand for on-premises infrastructure delivered via flexible consumption/as-a-Service solutions,” said Rick Villars, the Group Vice President for Worldwide Research at IDC.
As the tech industry places more focus on sustainability, Project APEX will look to assist its partners retire used infrastructure in an environmentally-friendly manner.
In line with the tech giant’s Progress Made Real goals, Dell will help its partners refurbish, resell, and/or recycle used IT hardware. Dell recycled 240,25 kg of IT scraps last year.
“Our customers expect their applications and internet services to be always-on, and that requires highly reliable and available storage infrastructure. Dell Technologies retires infrastructure in an environmentally sustainable manner, saving us time and money,” said Sandra Rodel, Head of SAN Storage at Swisscom AG.
Dell Technologies Cloud Console is available as a public preview in the United States, with EMEA availability planned for the first quarter of 2021, while their Storage as-a-Service will be available in the US in the first half of 2021.