Dalmia Cement (Bharat) Limited (DCBL), a leading Indian cement major and a subsidiary of Dalmia Bharat Limited, has launched its innovative consumer app – Dalmia Unload, in Nagpur, Maharashtra.
Through the launch of this direct-to-consumer app, Dalmia Cement (Bharat) Limited has shifted its product strategy to fit the evolving behavior of its buyers. Customers will now be able to directly connect with Dalmia Cement (Bharat) Limited and receive better deals, faster delivery and maximum discounts. The app also ensures efficient and seamless delivery with its ‘Direct to Home’ feature.
Now small builders and independent home builders will also be able to make a better-informed decision that meets their building needs, added benefits and much-needed expert technical support, the company said.
“Our app was developed to appeal to our current as well as future customers purchasing Dalmia Cement. The innovativeness of this offering reflects our strengthened resolve towards accelerating digital transformation across the organisation as we continue to see a rise in demand for our world-class products range and stellar customer service,” said Hakimuddin Ali, Executive Director, DCBL.
He further added that his team is confident that this dynamic app will enable their buyer community to quickly and easily select products with minimum time and effort. Moreover, we see our Direct to Home delivery mechanism enhancing the customer experience, through features like scheduling, staggered scheduling for big orders, a free technical van and many such customer-friendly services.
The app is available for free download on devices with Android and iOS platforms and boasts a number of dynamic features designed to support Dalmia Cement (Bharat) Limited’s customers across India. The scalable application that is helping the organisation in its journey towards digital transformation will enable consumers to independently purchase cement from Dalmia Cement (Bharat) Limited’s wide range of offerings with ease and convenience, the company concluded.
