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CenturyLink rebrands as Lumen to light the way for enterprises in 4th Industrial Revolution

CenturyLink rebrands as Lumen to light the way for enterprises in 4th Industrial Revolution

By | Data Center, Digital Transformation, Market Insights, News
PDG Horizontal

CenturyLink rebrands as Lumen to light the way for enterprises in 4th Industrial Revolution

Leading global IT solutions provider CenturyLink has announced it is rebranding and repositioning the company to Lumen Technologies, or Lumen for short. 

According to FAQs on their website, the name Lumen pays homage to their global fiber network foundation and serves as a reflection of the company today. 

“Lumen is all about enabling the amazing potential of our customers, by utilizing our technology platform, our people, and our relationships with customers and partners,” said Lumen president and CEO Jeff Storey.

Lighting the way for enterprises

The company will look to help light the way for enterprises through the challenges and opportunities of the Fourth Industrial Revolution where smart, connective devices will be ubiquitous.

“This new age requires companies to effectively acquire, analyze and act upon their data to stay ahead of the curve and to be competitive,” said Lumen in a statement

There will be three distinct brands under the Lumen Technologies corporation: Lumen, CenturyLink and Quantum Fiber. 

Lumen will serve as the company’s new brand for its largest business segment: enterprise and wholesale, which will be the company’s focus moving forward.

“The Lumen brand is focused on supporting our enterprise business customers. It alludes to our network strength and to the incredible capabilities powered by our platform to help transform how businesses operate,” according to Lumen CTO, Andrew Dugan. 

Under Lumen, the company launched the Lumen Platform, which combines their global fiber network infrastructure, edge cloud capabilities, security, communication and collaboration solutions to empower customers looking to capitalise on emerging Industry 4.0 technologies. 

“All of our futures will be driven by smart things, applications and digital services that use data for transformational purposes,” said Shaun Andrews, Lumen’s executive vice president and chief marketing officer. 

The Lumen Platform will serve a range of applications across smart cities, retail and industrial robotics, real-time virtual collaboration, automated factories, as well as applications requiring high-performance networking and security.

As part of Lumen, the existing CenturyLink brand will continue to represent the company’s residential and small business segments, for legacy services delivered over traditional networks. 

Lumen also announced another new entity, Quantum Fiber, which will be considered a CenturyLink service. It is a digital platform that will aim to deliver premier fiber-based connectivity to residents and small businesses under Lumen’s fiber network and infrastructure. 

Quantum Fiber will target the same customer segment as CenturyLink, but it will be delivering services via an automated platform the company is developing, but specific roll out plans are yet to be confirmed.

The Quantum Fiber brand will eventually be available in all markets where Lumen offers fiber-based internet services.

With this announcement, the company will formally change its legal name to Lumen Technologies, Inc. upon the satisfaction of legal and regulatory requirements. 

There will be no structural change in leadership, responsibility or financial strategy. However, it will be changing its stock ticker from CTL to LUMN, effective with the opening of the trading day on September 18 2020. 

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Malaysia to shut down 3G by 2021, but national 5G plan may be delayed until 2022

5G Malaysia

Malaysia to shut down 3G by 2021, but national 5G plan may be delayed until 2022

By | Digital Transformation, Market Insights, News
PDG Horizontal

Malaysia to shut down 3G by 2021, but national 5G plan may be delayed until 2022

The Malaysian Government has announced a National Digital Infrastructure Plan (JENDELA) that will put an end to 3G networks in Malaysia and prepare the country for its transition to 5G.

Prime Minister Tan Sri Muhyiddin Yassin stated the decision to eliminate 3G networks is to “strengthen the coverage of 4G networks [in Malaysia], as well as establishing a solid foundation for 5G”. This will be completed stage-by-stage until the end of 2021.

The Malaysian Government has currently rolled out phase one of JENDELA. Goals to be achieved under phase one include expanding 4G broadband coverage from 91.8% to 96.9% in populated areas, and increasing broadband speed from 25Mbps to 35Mbps.

Phase two of JENDELA will focus on the East Malaysia states of Sabah and Sarawak, where internet coverage is significantly lower than states in West Malaysia. Under the plan, Sabah and Sarawak will be the biggest beneficiaries: existing communication towers will be upgraded and hundreds of new communication transmitters will be installed.

Shortly after the Prime Minister’s announcement, Communications and Multimedia Minister, Saifuddin Abdullah, unveiled an Industrial Revolution 4.0 digital road map outlining the details of phase two. Said road map is scheduled to be released in mid-September.

However, a report by research firm CGS-CIMB revealed that 5G in Malaysia is expected to be deferred to 2022 due to ‘existing uncertainties in terms of how and over what timeframe [phase two] is to be achieved’ as well as the need to prioritise optimising speed and coverage of 4G networks.

Despite the delay, this marks the beginning of an exciting turn for Malaysia’s digital economy. Malaysia’s promise to switch off 3G and welcome 5G indicates a strong commitment to assist Malaysians in overcoming the demands of working from home in the midst of a pandemic. 

The rise of 5G in Malaysia could also mean a boom in cloud services, as applications may be more accessible by users across the country, which is only more good news to the country’s fast-growing digital economy.

5G may also enable more edge data center technologies by bringing lower latency, higher reliability and faster data processing that is closer to the user. This is particularly important, as Malaysia looks to be moving closer to the edge, with new projects announced by Bitglass, GDC and Vertiv this year.

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Discover how to tap into the edge data center market with W.Media

Edge data centers are on the rise, driven by Industry 4.0 technology and Internet adoption. But which edge data center solutions are right for your business?

Register now to discover how your business can build new innovations with the help of edge data center technology on Thursday 19 November!

Get involved in the conversation and connect with your peers on LinkedIn and Facebook using #WMediaEvent!

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Dramatic surge set for edge computing market, driven by industrial enterprise adoption

Dramatic surge set for edge computing market, driven by industrial enterprise adoption

By | Data Center, Digital Transformation, Market Insights, News
SE Webinar

Dramatic surge set for edge computing market, driven by industrial enterprise adoption

The multi-access edge computing market is set to grow at an incredible annual rate of 157.4%, generating US$7.23 billion by 2024, which dwarfs the 2019 revenue of US$64.1 million.

The edge computing solution from operators in wireless networks is expected to be utilised by 90% of industrial enterprises in the next three years, predicts Frost & Sullivan.

“The recent launch of the 5G technology coupled with MEC brings computing power close to customers and also allows the emergence of new applications and experiences for them,” said Renato Pasquini, the Research Director for Information & Communication Technologies at Frost & Sullivan.

While only being in its nascent stage, edge computing offers shorter latencies by being close to where the data originates, which also provides robust security, responsive data collection and lower operating costs.

This is particularly important in a world where industrial industries are becoming increasingly hyper-connected with growing adoption of the Internet of Things, smart factories, remote monitoring solutions, autonomous robotics and vehicles.

The demand for edge computing is also growing, as data-driven organisations and governments increasingly require significant streams of data for real-time analytics.

“Going forward, 5G and multi-access edge computing are an opportunity for telecom operators to launch innovative offerings and enable an ecosystem to flourish in the business-to-business segment of telecom service providers using the platform,” added Mr. Pasquini.

Within the multi-access edge computing ecosystem, software edge applications promises the highest annual growth, followed by telecom operators, infrastructure-as-a-service providers, and edge data center colocation services.

However, Frost & Sullivan identified a number of challenges restricting the growth of the market, including an underdeveloped ecosystem in different verticals, limiting the number of solutions and applications available.

The implementation of multi-access edge computing also requires heavy initial capital investment and lacks standardisation, which currently limits the number of cities that can adopt this technology.

How can you tap into the edge computing market?

The multi-access edge computing market is expected to drive new revenue-generating use cases, particularly for telcos in the application of 5G wireless technology, despite delays in the rollout of networks due to the COVID-19 pandemic.

To tap into this lucrative market, Frost & Sullivan made a number of suggestions. Telecom operators, for example, should work on solutions and services to meet requirements for connected and autonomous cars, which could include advancements in 5G technology.

In order to make this a reality, telecom operators are advised to partner with cloud providers and organisations like AWS, Microsoft Azure, Google Cloud, and IBM Cloud that work with artificial intelligence and machine learning to design autonomous cars and drone delivery. 

System integrators could also tap into 5G by providing end-to-end solutions, which the research firm noted would be a significant value addition for enterprises, as 5G requires specialised skill sets.

By combining 5G with new specialised hardware-based mobile edge computing technologies like edge routers and data centers, these solutions can meet the market’s streaming media needs, as telecom operators must address the rising consumption of high-definition video streaming on mobiles.

Frost & Sullivan urged companies in the space to capitalise on the innovation opportunities utilising 5G and multi-access edge computing, including augmented reality, virtual reality, ultra-high-definition streaming and cloud gaming.

Discover how to tap into the edge data center market with W.Media

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Register now to discover how your business can build new innovations with the help of edge data center technology on Thursday 19 November!

Get involved in the conversation and connect with your peers on LinkedIn and Facebook using #WMediaEvent!

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Philippines Market Insights 2020

Philippines Market Insights 2020

By | Market Insights, Uncategorized

In the Philippines, the relationship between the Telco industry and Cloud Computing is symbiotic. The Cloud Computing, Cybersecurity, and Datacenter landscape is intensifying with new entrants keen to establish their foothold in the market. Market optimism is at an all-time high, a signal that the Cloud ecosystem is on the precipice of accelerated growth.

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Singapore Market Insights 2020

Singapore Market Insights 2020

By | Market Insights, Uncategorized

The rise of Singapore in the Cloud Computing, and Datacenter sphere is remarkable, and startlingly impressive for a nation with limited land. Its position as a mature datacenter hub both lends it, industry regard as well as, motivates its regional counterparts to emerge as market contenders.

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Thailand Market Insights 2020

Thailand Market Insights 2020

By | Market Insights, Uncategorized

According to a study by Frost & Sullivan, global traffic between data centers will grow by 28% annually between 2018 and 2021, a higher growth rate than the traffic between data centers and the users, which is projected at 24%. This trend has been driven by CDNs and the need to disseminate large volumes of static content closer to the user, such as images and video. The ASEAN data center market is set to grow at a CAGR of 16.1% over the next 5 years. Emerging markets, Indonesia and Thailand, are expected to be key growth engines in ASEAN. 

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Malaysia Market Insights 2020

Malaysia Market Insights 2020

By | Market Insights, Uncategorized

Malaysia’s Cloud and Datacenter landscape is primed to leap into the next phase of Cloud Computing. The rise of Artificial Intelligence (AI), coupled with its potential to revolutionize every step of the industrial, manufacturing and service delivery process, is driving this evolution. Even though AI is on the horizon with its presence working as a signal of the future dominance of Industry 4.0, uncertainties still exist. The question still lingers: Is Malaysia’s infrastructure ready?

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Indonesia Market Insights 2020

Indonesia Market Insights 2020

By | Market Insights, Uncategorized

Indonesia’s position as the largest economy in Southeast Asia has fueled its rise in the Cloud Computing, and Datacenter industry. Coupled with relatively low startup and operational costs, the country is rivaling traditional Cloud Computing, Cybersecurity, and Datacenter hubs.  Datacenters in Jakarta alone are set to witness a compound annual growth rate (CAGR) of 21.8% in the years 2019-2024 , the highest for any city in Southeast Asia (Cushman & Wakefield Datacenter Report 2019). 

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Vietnam Market Insights 2020

Vietnam Market Insights 2020

By | Market Insights, Uncategorized

Among ASEAN countries, Vietnam has increasingly proven itself to have one of the largest room for cloud adoption with the country’s rapid growth in Cloud expenditure. In 2018, Vietnam’s Cloud service market was valued at USD$165 million and it is projected to reach $291 million by 2024, exhibiting a double digit CAGR of 10% between 2019 and 2024.

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