ByteDance, the parent company of popular social media platforms like TikTok, is expanding its presence in Southeast Asia. Through its subsidiary, BytePlus, the company is exploring the establishment of a data center in Thailand as early as 2025 to support its cloud and artificial intelligence (AI) services.
A source familiar with the company’s plans revealed this move aligns with BytePlus’s strategy to tap into the region’s growing digital economy, particularly the e-commerce and social media sectors.
Thailand’s vibrant market, with its increasing adoption of online shopping and digital content, presents a promising opportunity for BytePlus to offer innovative solutions.
BytePlus has already made inroads into the Thai market, partnering with local companies to provide live commerce and other AI-powered technologies.
The company aims to further strengthen its local presence and enhance its ability to serve Thai businesses and consumers by establishing a data center.
