A recent research report by Alteryx, a US-based software company, has found that while over three quarters of business see merit in Generative Artificial Intelligence (GenAI), it is yet to win the trust of the general public.
The report titled Market Research: Attitudes and Adoption of Generative AI emerged from a survey conducted by Coleman Parkes from March to April 2024, that targeted 2,000 IT business leaders and 3,000 members of the general public in 11 countries in the Americas, EMEA and APAC regions.
This includes 690 IT business leaders and 1,100 members of the general public from across in Europe, Middle East and Africa (EMEA). Demographics included business leaders that are IT decision-makers on data leadership teams in organizations across key sectors.
According to the findings of this survey, “While over three-quarters (78%) of organizations say genAI adds business value, 46% of general public respondents are skeptical about its value, and 42% are fearful about its future.” The survey further found, “65% of business leaders reported that AI hallucinations negatively impact their overall trust in AI, while 73% of the general public say the same.” Moreover, businesses listed data privacy and security (41%), security concerns (39%), and quality and reliability of outputs (34%) as top challenges in scaling AI.
“Data literacy and a command of data analytics arguably remain critical to unlocking AI’s full potential while delivering ethical and trusted outcomes,” said Trevor Schulze, CIO at Alteryx. “With high-quality, clean data at the foundation of AI, businesses need to accelerate the data journey without compromising on ethical considerations and policies governing the use of data and AI,” he further said, adding, “Self-service platforms that empower non-technical users to access and analyze data while harnessing AI in a secure and trusted environment are ideal for fostering trustworthy genAI outcomes.”
