Multi EV retail platform BLive and Bengaluru-based Ather Energy announced a strategic partnership to drive the adoption of electric vehicles at tourist destinations in the country.
According to an Economic Times report, the partnership will cover areas like setting up charging infrastructure and pre-bookings of EVs, among others, starting with Goa, a release said.
Ather Energy and BLive aim to build an ecosystem that provides easily accessible EV experience and charging infrastructure across the country, leveraging the latter’s pan-India presence at the country’s top tourist destinations, it said.
BLive will set up 15 charging stations ‘BLiive EV Zones’ for Ather Energy at prominent locations across Goa by the end of this year, with five of them to come up this month, the release said, adding it will also offer a first-hand Ather Energy e-scooter experience and help customers with pre-booking and booking of the same through its multi-brand online EV store, the report added.
“The electric vehicle market in India is amidst massive transformation and we have seen an exponential increase in demand for our electric scooters.
“We aim to leverage BLive’s strong presence, in Goa and other popular tourist destinations across India, in deploying Ather Grid and bringing the Ather experience to EV enthusiasts,” Ravneet S Phokela, Chief Business Officer, Ather Energy, said.
Ather Energy hopes to work very closely with BLive’s range of partners, from Goa Tourism to the hospitality industry, in boosting consumer confidence in shifting to e-vehicles, Phokela added.
“We are happy to take another giant leap forward in driving the EV experience and adoption with Ather Energy across India, starting with Goa. Our partnership will help us offer premium hand-crafted experience on Ather’s e-scooter,” said Samarth Kholkar and Sandeep Mukherjee, Co-founders of BLive.
The company has already seen multiple pre-bookings for Ather, in a few days of launch. This will only go higher and so will the adoption of electric mobility, BLive said.
