The Secure Content Management (SCM) market is expected to achieve an 11.4% compound annual growth rate (CAGR) to reach $2.2 billion in total web and email security revenues by 2024, revealed in an analysis by Frost & Sullivan.

Cloud-based deployments are projected to lead growth as more enterprises move their emails to the cloud and rely on the internet, including remote working, especially during COVID-19.

The overall email security market is maturing with slowing but steady growth. Heavily driving its cloud-based deployments are cloud-based email adoption, such as Office 365 and G Suite, and increasing regional remote workforces.

The larger but less mature Web security market is also benefiting significantly from the latter. Moreover, enterprises are more reliant on Web applications and moving their workloads into the public cloud, necessitating cloud centricity.

Malicious email and web links remain the most popular attack vectors 

Malicious email and web links remain the most popular attack vectors in APAC countries. Threats include more advanced and sophisticated targeted phishing emails, business email compromises, and malicious content.

“The addition of multiple functionalities into core capabilities is transforming web and email security options as organizations seek better compatibility with their cloud migration journeys and cost-savings simultaneously. Various integrations, including data loss prevention (DLP), cloud access security broker (CASB), and email/browser isolation, are blurring distinctions among cybersecurity solutions,” said Vivien Pua, Industry Analyst, ICT at Frost & Sullivan.

“The larger but less mature web security market is also benefiting significantly from cloud-based deployment security solutions given their scalability, flexibility, and lower cost.”

Pua added: “Larger enterprises often require dedicated web and email security to effectively detect, prevent, and remediate threats. These companies with larger financial resources generally prioritize performance and will opt for standalone solutions or best-of-breed options. Conversely, small and medium businesses (SMBs) are more open to integrated solutions or Software-as-a-Service (SaaS) offerings, which offer them the necessary protection level, despite their limited security budgets.”

Strategic recommendations for further revenue opportunities

Cybersecurity vendors should explore these strategies, Frost & Sullivan recommended:

• Assist enterprise customers who are migrating to cloud email by integrating and/or transferring their email security to cloud-based deployments.

• Offer cloud-delivered integrated cybersecurity solutions to meet the business needs of remote workforces.

• Prepare on-premises deployments or hybrid deployment solutions for enterprises reliant on traditional operating procedures or that face regulatory compliance issues regarding on-the-cloud deployments.

• Explore new product development and acquisitions to match the security demands of the current and future threat climate.