Luna will be offered as a subscription-based service, empowering gamers to stream high-quality games anywhere, anytime on selected devices.
The monthly subscription enables access to gaming channel Luna+, which is essentially a library that offers a wide variety of video games. Thanks to its cloud technology, players will be able to access video games from Fire TV Mac, iPhone, PC, and Android.
“We created Luna to make it easy to play great games on the devices customers already own and love,” said Marc Whitten, Vice President of Amazon Entertainment Devices and Services.
Amazon will also be partnering with French game developer Ubisoft to launch a separate gaming channel.
“We’re proud to be working alongside Amazon on Luna, utilizing the power of cloud gaming to provide our players with another way to access our games, wherever they are,” said Chris Early, Senior Vice President of Partnerships and Revenue at Ubisoft.
The channel’s name is not yet known, but players who subscribe will have access to Ubisoft’s flagship titles, including Far Cry 6 and Assassins Creed.
“Ubisoft’s channel on Luna will allow players to experience our new releases along with many of our catalog games, while enjoying player-friendly features like Alexa and Twitch integrations,” added Mr. Early.
With Luna, players will be able to watch live streams of video games from streaming platform Twitch. They will also be able to access and play games on Luna from Twitch.
Amazon is also launching its own gaming peripheral known as Luna Controller.
Luna Controller is powered by Amazon’s Cloud Direct technology as well as its smart virtual assistant Alexa to connect directly to the cloud. When paired with Cloud Direct, Luna Controller’s multiple-antenna design will deliver a low latency gaming experience, with a reduction of 17 to 30 milliseconds during gameplay when compared to using Bluetooth.
Luna is built on and harnesses the power of AWS, which will be frequently refreshed as new features and content is added, ensuring a consistently improving experience whether playing on their Fire TV, their phone, or anywhere else.
Early access to Luna will feature triple-A video game titles, including Resident Evil 7 and Control, but it is by invite only.
Amazon will join some heavy competition in an industry where content is king, as Microsoft has just bought game developing giant ZeniMax Media for US$7.5 billion.