Airtel has entered the $1 billion Indian cloud communications market with Airtel IQ. Airtel IQ has one goal: to help businesses drive deeper customer engagement through seamless and secure communication delivered on the cloud.
Airtel IQ is a cloud communication suite that allows enterprises to easily embed multimodal communication like Voice, SMS in mobile/web applications using highly robust Airtel IQ communication API’s.
Airtel IQ provides customers a hosting telecom infrastructure by incorporating a robust set of restful HTTP APIs that allow you to activate call and SMS functionality inside your application. Developers can use protocols and technology they are already familiar with such as HTTPS. This reduces complexity and provides an efficient way to implement communication services inside the mobile and desktop applications for you.
Adarsh Nair, Chief Product Officer of Bharti Airtel said: “At Airtel, we are obsessed with solving customer problems and Airtel IQ is first amongst several game changing products that we will be bringing to the market.”
Airtel IQ is said to have a rich and deep capability in calls, IVR, SMS, location, email, and identity. Further to this, Airtel are adding workloads beyond these to address their customer needs.
“Businesses are increasingly looking to cloud-based digital platforms to engage with consumers and Airtel IQ is built to raise the bar when it comes to brands delighting consumers. So, the next time you enjoy shopping online, ordering food from your favourite restaurant or hailing a ride, remember there’s a bit of Airtel IQ in there making it happen seamlessly and safely,” added Mr. Nair.
Airtel’s portfolio includes high speed 4G/4.5G mobile broadband, Airtel Xstream Fiber that promises speeds of up to 1Gbps, converged digital TV solutions through the Airtel Xstream 4K Hybrid Box, digital payments through Airtel Payments Bank, as well as an integrated suite of services across connectivity, collaboration, cloud and security that serves over one million businesses.
Airtel’s OTT media services include Airtel Thanks app for self-care, Airtel Xstream app for video, Wynk Music for entertainment and Airtel BlueJeans for video conferencing. In addition, Airtel has forged strategic partnerships with hundreds of companies across the world to enable the Airtel platform to deliver an array of consumer and enterprise services.
Airtel IQ reportedly eliminates the need for multiple communication platforms for different channels. With just a slice of code, businesses could embed communication services such as voice, SMS, IVR in their applications and digital properties across desktop and mobile, all through the integrated platform.
Airtel IQ has been fully developed by Airtel’s in-house engineering teams and is natively integrated into telco grade infrastructures.
Commenting on Airtel’s latest innovation, Vivek Sunder, the Chief Operating Officer for Swiggy, said: “Seamless and secure communication between their customers, delivery partners and partner restaurants is key to their service enablement. With Airtel IQ, they have been able to deliver seamless and highly intuitive communication between all parties across their platform in a privacy contained and simplified fashion.”
Many of India’s biggest companies such as Swiggy, Justdial, Urban Company, Havells, Dr. Lal Path Labs and Rapido have signed up as customers for Airtel IQ during its beta phase.
The Indian cloud communications market, estimated to be worth US$1 billion, based on Airtel’s internal estimates, is growing close to 20% annually. Airtel is one of India’s largest players in the B2B connectivity space, serving over one million businesses with an integrated portfolio that includes connectivity, cloud, security and collaboration and data center solutions.
Image credit: Reuters