Singapore and London-based wholesale carrier SG.GS has announced it is expanding its Australian network to bridge the infrastructure gap between major domestic hubs and high-growth Southeast Asian markets. The move comes after the carrier recently appointed Ben Cooper as senior vice president, global network strategy & Pacific region to lead its strategic growth across Australia and the Pacific.
“We see a clear shift in the market as Australian businesses in sectors like mining, aviation, and food processing no longer just look North but integrate deeply with Asian supply chains,” said Cooper (above). “This expansion is not just about being present but about delivering a standardised, high-performance service that bridges the gap between the Australian market and hard to reach Asian destinations where our customers are investing most heavily.”
By building on its existing presence in Sydney and Perth with additional PoPs in both cities, along with a new deployment in Melbourne, SG.GS said it now provides the high-performance routes required to support this economic momentum in the region. The expansion links Australian enterprises directly to the entrenched SG.GS Southeast Asian network, which includes critical hubs like Singapore, Jakarta and Manila.
Cooper said Australia experienced a marked uptick in services trade with Asia through 2025. Total services exports rose by over 7 percent to reach AUD 134bn by mid-year, with services exports to China rising by AUD 2.2bn. This sustained growth outpaces trade expansion with almost every other major commercial partner and necessitates a more robust underlying digital architecture, according to Cooper.
SG.GS’s Australian expansion prioritises route diversity. The carrier is implementing a strategy to utilise major subsea cables landing in Australia to ensure maximum uptime for its partners. Current operations leverage diverse paths, including the Singapore to Perth corridor alongside alternative routes via Sydney to Guam and Tokyo.
Cooper explains there is an additional move toward the direct management of the physical fibre layer, with SG.GS offering “more granular capacity control and improved operational efficiency”. He added this shift to Layer 1 infrastructure allows the carrier to maximise existing utility without interfering with traffic at higher levels.
The operator believes this commercial standardisation removes the complexity of international expansion by providing consistent terms and technical support across all regional nodes. By treating hard-to-reach markets with the same service standards as major global hubs, SG.GS said it ensures that its customers can scale their operations throughout the southern hemisphere with complete technical confidence.
“Our goal is to break down the barriers to global connectivity,” said SG.GS managing director Shawn Ang. “By densifying our footprint in Australia, we enable a more open and supportive communication channel between established and emerging markets to ensure businesses have the technical foundation they need to scale without friction.”