India based OTT platform ALTBalaji expects youth viewership to drive growth

ALTBalaji, an India-based OTT platform has recorded rapid growth in its viewership. Cities like Lucknow, Ludhiana and Guwahati witnessed an increase of 189.84 percent, 106.50 percent and 108.41 percent. Srinagar, Shimla and Ranchi witnessed an increase of 103.81 percent, 103.05 percent and 192.01 percent, as compared to the viewership from these cities in the previous […]